Here and Now Fashion Festival

My work is based upon the promotion of unconditional self-love, starting from the inside out. Using my garments to build a community and space that celebrates all bodies, forms and promotes the pursuit of finding your reflection as beautiful as it is. I aim to show the female body for what is really is a symbol of strength and love. While addressing issues for different body shapes typically overlooked industry I will also embrace the art and power of dressing. Designing lingerie and supportive garments that help build confidence within every woman is my main goal. Combining aesthetics and functionality to allow for each garment to be fully surrounding the wants and needs of all women. The wearer is taken into consideration at every point of my design system. When designing I am taking into consideration what is going to change as the size increases, for example, where is going to need more support. It is key that women not only feel supported but also sexy, nice lingerie is not just for one body type and that is a key part of my brand. I will use fashion to empower rather than exclude as every individual deserves to feel seen and represented. As females we are constantly having to fight to banish the idea of our bodies as objects, to make people listen when we say that femininity is not an ongoing show men get to spectate on.

From growing up in Scotland to moving to Paris and then New York, I have been influenced by many different places and cultures. While experiencing different aesthetics and styles I have also encountered many different areas of fashion which are underrepresented. Through studying fashion at Parsons and interning at a luxury lingerie brand, I found my love for designing underwear for all bodies and sizes. My work is based upon the promotion of unconditional self-love, starting from the inside out. Using my garments to build a community and space that celebrates all bodies, forms and promotes the pursuit of finding your reflection as beautiful as it is. For my work the most important research is communicating with people, finding out what their needs and wants are within lingerie.