Barneys NY Collegiate Program

AAS Fashion Marketing student Gina Paljusevic tells us about her experience with Barneys New York Collegiate Intensive Program. “The Barneys New York Collegiate Intensive Program was an all-access pass to what goes on behind-the-scenes at the Barneys New York headquarters. In my three weeks working with the company, I met close to the entire team. We had a daily schedule of different departments to meet with and were allowed to ask them anything we wanted, not only about the store operations, but their career paths and experiences in the industry. Seeing such a close-knit group of people who collaborate and…


AAS photoshoot

Each year, the AAS Fashion Design program partners with the Parsons Photography program to professionally document the graduating students’ garments. Thanks to the incredible relationships of our photography team, we were able to use Splashlight Studios in TriBeCa which provided students with the opportunity to experience a live industry photoshoot. Check out a selection of images below.  


Students from the AAS Fashion Marketing Spring 2018 Retailing course worked on a live brief with H&M. Austin Halbert, CEO of ImpactEd, a social enterprise that connects college classrooms with meaningful real-world projects, helped develop the project with assistant professor Michelle Alleyne. The project was designed to allow students to develop competencies in systems thinking and sustainability while engaging with pressing challenges. On the first day of the course, students were introduced to the mission: to design a retail strategy that H&M could roll out to accelerate customer adoption of clothing made from sustainable materials, and to rethink the company’s…

ISKO Marketing Award

AAS Fashion Marketing students Gina Paljusevic, Jane Choi and Sunmin Park were awarded with the 2018 ISKOOL Marketing prize in Milan. Developed by ISKO, the world’s leading ingredient brand in quality denim manufacturing committed to developing an integrated field-to-fabric approach in every step of the value chain, the ISKOOL prize is an international award for students of fashion marketing and design. The competition aims to stimulate the expression of creativity while teaching students how to industrialize ideas, letting talent take shape and thrive. The students were asked to develop a complete marketing strategy intended for an existing consumer brand which…


This year, the School of Fashion launched a partnership with fitness retailer BANDIER for students in the BFA Fashion Design and AAS Fashion Design programs. The winning student was AAS Fashion Design student Kayla Conklin who received funds to design her capsule athleisure collection which will launch at the BANDIER store at the end of 2018. Colene Yap received second prize and an internship at BANDIER, and third prize winner Marissa Petteruti received a BANDIER design mentorship.


Hugo Boss

In 2017, HUGO BOSS embarked on a journey to tackle the problem of “take, make, dispose” economic model, which relies on cheap, easily accessible materials and energy in the production of clothes. By joining the Call to Action organized by the Global Fashion Agenda, HUGO BOSS is committed to the transition to a circular economy in the fashion industry. Parsons has been in partnership with HUGO BOSS for the past six years and this past academic year, we extended the partnership to include a project with the goal of researching circular design practices and global production systems. Students were put…

Norell X Parsons X Neiman Marcus

Parsons School of Design, in partnership with Norell fragrances and Neiman Marcus, revealed the winner of the Norman Norell couture design award. The student winner, Anthony Galante, was presented a $5,000 grant from Norell and his work was included as a special order in the 2017 Neiman Marcus Christmas Book. The “Norell x Parsons” external projects spring 2017 course, was created through a partnership with Parlux Ltd. and Neiman Marcus.


Parsons AAS Fashion Design students were challenged to explore the act of unmaking as a path to understand alternate approaches of how garments are made. #UN_MADE is a project that considers the current dilemma of waste created by the fashion system and how redesigning existing apparel can lead to prolonging a garment’s lifecycle. This exhibit features, behind the scenes videos, work in progress, final designs, and editorial images, which document creative methods applied to design by reutilizing garments. Participating AAS Students included Julia McCann, Mia Jean Jaquet, Na Ren, Mengying Li.