{"id":1868,"date":"2018-06-22T12:29:45","date_gmt":"2018-06-22T16:29:45","guid":{"rendered":"https:\/\/parsons.edu\/aasfashiondesign\/?post_type=event&#038;p=1868"},"modified":"2018-09-06T15:44:19","modified_gmt":"2018-09-06T19:44:19","slug":"defining-a-collaborative-experience-symposium","status":"publish","type":"event","link":"https:\/\/parsons.edu\/aasfashiondesign\/event\/defining-a-collaborative-experience-symposium\/","title":{"rendered":"Defining a Collaborative Experience symposium"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">DEFINING A COLLABORATIVE EXPERIENCE, an interactive symposium hosted by Yu Nong Khew, Parsons School of Constructed Environments, and Emily Huggard, Parsons School of Fashion explored experience in the epoch of The Third Industrial Revolution, post-consumerism and post-digital, addressing how to identify key drivers of an experience that is derived from co-creation and collaboration.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Industry experts from across disciplines defined the concept of collaborative experiential design in their practice, exploring what co-creation means in the context of branded communication and interaction; virtual and physical spaces; how to use experience to enhance business performance; and how to design for a participatory experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Speakers covered how to create meaningful, shared experiences across the realms of architecture, art, marketing, media, retail, culinary and curation focusing on how to respond to the user\u2019s intention, expectations and interactions, as well as stimulating user participation and co-creation.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>SPEAKERS<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Damien Cortese, Director of Account Strategy, T Brand Studio, New York Times<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Frederique Thiollet, Founder and Curatorial Director at Hotel Particulier<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dr. Anja Overdiek, director \u201cRetail Innovation Lab\u201d, senior researcher, Innovation Networks, The Hague University of Applied Sciences<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lauren Austin, Executive Creative Director, MKG &#8211; Experiential Marketing<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anne-Rachel Schiffmann, Director of Interiors, Sn\u00f8hetta, Transdisciplinary Design Practice<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Grace Palmer and Henri Scars Struck, The Other Side of the Brain, a consultancy focused on emotional branding and memory using music, sounds and scent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Charlie Flexon and Lauren Adams, Gensler, Branding and Interiors<\/span><\/p>\n","protected":false},"featured_media":3042,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"categories":[3],"tags":[],"class_list":["post-1868","event","type-event","status-publish","has-post-thumbnail","hentry","category-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Defining a Collaborative Experience symposium - AAS Fashion Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/parsons.edu\/aasfashiondesign\/event\/defining-a-collaborative-experience-symposium\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Defining a Collaborative Experience symposium - AAS Fashion Design\" \/>\n<meta property=\"og:description\" content=\"DEFINING A COLLABORATIVE EXPERIENCE, an interactive symposium hosted by Yu Nong Khew, Parsons School of Constructed Environments, and Emily Huggard, Parsons School of Fashion explored experience in the epoch of The Third Industrial Revolution, post-consumerism and post-digital, addressing how to identify key drivers of an experience that is derived from co-creation and collaboration. 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