AAS marketing – Hannah Reinehr

HANNAH REINHR description  

PARSONS ALUMNI – Laurence and Chico F/W 2019 Runway

      Parsons alumni Laurence Li and Chico Wang presented their Fall/Winter 19 show at Chelsea Piers. Chico is the Creative Director, whereas Laurence is the illustrator and muse. Laurence attended the AAS Fashion Marketing program at Parsons, and interned at Barneys Buying Department during his studies. Chico majored in Fashion Design with a background in Visual Design. Laurence & Chico’s Fall/Winter 2019 was inspired by the designer duo’s recent trip to Thailand. Thai culture and cuisine are reflected in the collection through the use of bold colors, intricate beading and embroidery. Silhouettes reflecting traditional Thai garments are reinterpreted…

Alumni Brand Spotlight: HISAURA

AAS Design alum Gabriella Wells is the founder and designer of fashion brand HISAURA, created to offer designs for all levels of ability. Her beautiful, flowing designs focus on the wearer. “We offer an inclusive approach to fashion design, providing a positive outlook on human abilities.” Gabriella has a global perspective to fashion having lived across the U.S. and in Latin America. The overarching goal and mission of her brand is to bring a new standard of functionality and excellence to the fashion landscape. The silhouettes she crafts are fluid with a modern aesthetic, elegance, ease for the wearer and…

Textile Artist and Lace Expert visits Fashion Textile Survey Course

Earlier this semester, textile artist and lace expert Elena Kanagy-Loux (@erenanaomi) visited Sara Idacavage’s (@historyalamode) “Fashion Textile Survey” classes to teach our AAS marketing and design students about the social impacts of lace throughout history. Over the centuries, lace has been connected to a number of aspects related to wealth, power, and politics, making it one of the most significant (and expensive!) textiles in the history of fashion. After providing an overview of the numerous ways that lace has impacted fashion design and sociopolitical divides, from sumptuary laws to the democratization of fashion made possible through the industrial revolution, Elena…

Katharine Zarrella from Fashion Unfiltered Speaks on Campus

On October 23rd, veteran fashion journalist Katharine Zarrella spoke with AAS Fashion Marketing program director Emily Huggard about Fashion intersections, influencers, the changes in fashion journalism, fashion culture and the future of fashion. Katherine described her site, Fashion Unfiltered, as serving a growing need by offering tightly curated, in-depth fashion journalism of a type that is growing consistently less available in glossy consumer fashion magazines. Her entertaining online resource is designed to be accessible and informative to all with a passion for fashion. Intelligent, playful and smart, it captures forward moving fashion trends, as well the idiosyncratic and eccentric.

Alumni Brand Spotlight: BABYGHOST

AAS Fashion Design alum Qiaoran Huang is the cofounder of the brand BABYGHOST (@babyghost_nyc), founded in 2010 to bring together the energy and diversity of New York. Both her and her partner Joshua Hupper worked with Diane Von Furstenberg and met while working for Nathan Jenden before joining to launch their first collection. The brand’s style is reminiscent of the Lower East Side and is true to the see-now-buy-now concept. Qiaoran explains their inspiration saying, “Things around us really affect us. So instead of just one inspiration, we looked at different things and just kept going.” Their Fall 2018 collection…

Inside look at our Couture Studio Class!

This semester, Sara Idacavage, Collections Manager of the Parsons Fashion Study Collection, is partnering with Parsons AAS Fashion Design director Francesca Sammaritano for the first-ever couture studio class that incorporates regular visits to our study collection, allowing students to complement their design practice with ongoing archival research. During midterm presentations, AAS design student Jummy Thomas explained how a 1950s Sophie Gimbel evening dress inspired the silhouette and construction of her own design (shown in muslin), which she is developing for this special section of “Fashion Techniques: Couture”. Jummy plans to combine the innovative draping elements of the classic Gimbel dress with her…

AAS Graduates showed at FLYING SOLO during New York Fashion Week! Learn about students and brands below:

  A G A A T I by S H A L O N I  S H R E S T H A Saloni Shrestha, 2015 Parsons alum, has several years of experience specializing in women’s ready-to-wear pieces and collections that tell the stories of nature, culture, and people. Born in the Himalayas, Saloni has been surrounded by the purity of nature, diverse cultures, music, vibrant textiles, and bold colors which are major influences on her creative process. Passionate about the impact she is leaving on nature, artists, and women, Saloni is leading her brand into the powerful and much-needed…

Barneys NY Collegiate Program

AAS Fashion Marketing student Gina Paljusevic tells us about her experience with Barneys New York Collegiate Intensive Program. “The Barneys New York Collegiate Intensive Program was an all-access pass to what goes on behind-the-scenes at the Barneys New York headquarters. In my three weeks working with the company, I met close to the entire team. We had a daily schedule of different departments to meet with and were allowed to ask them anything we wanted, not only about the store operations, but their career paths and experiences in the industry. Seeing such a close-knit group of people who collaborate and…

AAS Fashion Design Alumni in Vogue Indonesia

AAS Fashion Design alumni Varalee (Mel) Sangsomsap started her brand SSAP fresh out of school in 2012 while working freelance with Antonio Azzuolo. In 2011 she was a finalist for the CFDA/Vogue Fashion Fund and moved back to Thailand in 2014. Earlier this year, she applied to Vogue Thailand’s’ program, ‘Vogue Who’s On Next, The Fashion Fund 2018’ which aired on Television complete with design challenges and a runway show finale. Ten finalists were selected from hundreds of applicants and Mel secured the ‘Runner-up’ position receiving 100,000 THB (approximately 3,000 USD) and a one-year mentorship to grow her brand. Mel…

Marketing class visit to WGSN headquarters

Students from the AAS Fashion Marketing program (Marketing 1 and Merchandising Workshop) were onsite at WGSN’s New York City headquarters this week. Sean O’Connor, journalist for WGSN and Parsons account manager, led a one-hour presentation covering global trend stories for 2020: Empower Up. Many thoughtful questions were asked, covering the trend forecasting process, WGSN’s relationship with Fortune 500 clients, and international career opportunities with the publication. The day closed with a tour of WGSN’s headquarters.

ISKO Marketing Award

AAS Fashion Marketing students Gina Paljusevic, Jane Choi and Sunmin Park were awarded with the 2018 ISKOOL Marketing prize in Milan. Developed by ISKO, the world’s leading ingredient brand in quality denim manufacturing committed to developing an integrated field-to-fabric approach in every step of the value chain, the ISKOOL prize is an international award for students of fashion marketing and design. The competition aims to stimulate the expression of creativity while teaching students how to industrialize ideas, letting talent take shape and thrive. The students were asked to develop a complete marketing strategy intended for an existing consumer brand which…

By REVEAL x Parsons Alumni

by REVEAL is an alternative retail company allowing brands to launch physical environments that collect the data and geographic reach of ecommerce. Their mobile brand experiences (REVEALs) can setup quickly anywhere for a day or a month, and can appear wherever people are: galleries, sidewalks, parks, events, and shopping destinations. Parsons partnered with by REVEAL in 2017 to promote designs from recent graduates in the AAS Fashion Design program. Throughout the day, the mobile boutique garnered much interest and provided brand exposure for the newly launched collections of the AAS Fashion Design students.  

Student Interview: AAS Fashion Marketing Student Jane Choi

Name: Jaeyeon Choi (Jane)   Country of origin: South Korea   Internship: SMCP the parent organization to Sandro, Maje and Claudie Pierlot SMCP is a Leading global apparel and accessories brand in operation since 1984. The conglomerate is known for its Parisian chic across the world, combining the three brands as a group.   Division: Merchandising   Duties: Jane works with the buying and merchandising team in planning product marketing and offerings for the brands’ freestanding shops across the U.S. The operation also includes SMCP partnerships such as the Barney’s New York shop-in-shop concept. Jane also works with the team…

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