2 BBA Strategic Design & Management Students Win Fashion Scholarship

The School of Design Strategies is pleased to announce that two BBA Strategic Design & Management students were awarded $5,000 scholarships on behalf of the YMA-Fashion Scholarship Fund. Founded in 1937, the fund is a national association dedicated to promote education of the fashion arts and business. Its mission is to recruit, nurture and cultivate the next generation of leaders in the industry. Students were asked to research and develop a competitive analysis of a brand, present a marketing plan, and create a collection of garments for Lululemon. Six total Parsons students were selected based on their menswear-focused submissions. The winners will…