Parsons + Columbia Business Students Partner in Luxury Marketing Class
March 24, 2015
“Non-creatives” versus “creatives.” Focused on the bottom line versus focused on aesthetics. Quantifiable versus ephemeral. All too often companies draw a line between what a designer does and what a business person does. From the way organizations are structured to the ways employees view their own roles, right and left brain pursuits are frequently kept in separate spheres. Not so for the Design and Marketing of Luxury Products Master Class. As a joint course between Parsons and Columbia Business School offered each fall by application only, it’s a marvelous testament to collaboration and learning by doing. This year’s Master Class paired student teams with five luxury marketers – Cadillac,…