Strategic Design Talks Presents Pop Up Paradigm: How Pop-Ups Change the Retail Landscape Tuesday September 29, 2015 4-6:30 pm 4:00 pm – 6:30 pm The Bark Room, 2 West 13th Street, New York, NY 10011 Retail strategist Melissa Gonzales discusses strategies behind pop-up retail. She will share her insights, as well as examples of tools and best practices she employs to build effective branded experiential retail. Her company, The Lion’esque Group, has gone from producing shows at New York Fashion Week to producing award-winning pop-up shops for cutting edge brands. The presentation will be followed by a Q&A. About the…

Experiential Workshop with Lori Hanau Tuesday April 7th 7 – 9 PM Glass Corner Room 25 E 13th Street, Room E206. Pizza will be served from 6:30 – 7PM As leadership adapts to meet the needs of the times, it simultaneously shapes how we see our problems, our solutions, and ourselves. Designing and leading effectively today requires us to shed our habits to make room for emergence, moving beyond what we know in order to tap into our true creativity and potential. This interactive experience will provide a frame for cultivating the awareness, presence, and skills to build vibrant environments…

Value Creation in Fashion, with Daniel Casiero of McKinsey & Company McKinsey & Company will present research and lead an audience dialogue in fashion, as part of a lecture series sponsored by Parsons’ BBA Strategic Design + Management. Thursday April 2, 5 – 7 PM University Center – Lower Level Lecture Hall 65 Fifth Ave. – Room U L04 Pizza will be served This event examines value creation and strategic performance within the apparel, fashion, and luxury industries – what the winners did right and what the losers did wrong.  

The School of Design Strategies is pleased to announce that two BBA Strategic Design & Management students were awarded $5,000 scholarships on behalf of the YMA-Fashion Scholarship Fund. Founded in 1937, the fund is a national association dedicated to promote education of the fashion arts and business. Its mission is to recruit, nurture and cultivate the next generation of leaders in the industry. Students were asked to research and develop a competitive analysis of a brand, present a marketing plan, and create a collection of garments for Lululemon. Six total Parsons students were selected based on their menswear-focused submissions. The winners will…

Fondation D’Entreprise Cathay Capital Prize for School of Design Strategies Paris chose three finalists from the MS Strategic Design & Management Parsons NY Program to form a Project Partnership with 3 BBA Parsons Paris students. Congratulations to the following finalists who will later compete for the final three prizes: Ashley Rui Li – Business Residency Incubator Project Jessica Wong – Makers Connect Project Isata Yansaneh – Fabric Remnant + Cultural Youth Ctr Project The Cathay Foundation has established a prize to recognize innovative work in strategic design that specifically connects France and China and recognizes excellence in the Digital and Design and Management fields. Next Steps in…