![\"behnaz_sarafpour_about\"](\"http:\/\/fashion.parsons.edu\/wp-content\/uploads\/2014\/05\/behnaz_sarafpour_about.jpg\")
<\/a>(photo courtesy of behnazsarafpour.com)<\/p>\nJust last year, the Cooper-Hewitt National Design Museum named Behnaz Sarafpour as the recipient of its prestigious National Design Award in the category of fashion. As a Parsons grad, it was no big surprise that she won \u2013 with her innovative textiles, feminine cuts and careful consideration of materials. Prior to launching her own line in 2001, she worked with other Parsons alumni such as Narciso Rodriguez and Isaac Mizrahi. Below, we talk to Behnaz about her school days, collaboration and the future of fashion.<\/p>\n
Kristen Bateman: What initially brought you to Parsons?<\/b><\/p>\n
Behnaz Sarafpour: I came to go to summer school with a friend who was modeling in New York at the time.<\/p>\n
KB: What advice do you have for current students on making the best of\u00a0their time at\u00a0Parsons?<\/b><\/p>\n
BS: Learn as much as possible, look around you, take advantage of all the resources of the school and the city.<\/p>\n
KB: Can you talk about how working with other Parsons alumni like\u00a0Narciso\u00a0Rodriguez and Isaac Mizrahi before you launched your own line influenced your work?<\/b><\/p>\n
BS: I have learned something different from each person I worked with. I worked for Narciso when I was still in school and working on my portfolio. He was an amazing illustrator and I learned a lot from watching him draw. From Isaac, I learned a lot about putting a runway show together, and how to tell a story with the line up.<\/p>\n
KB: What\u2019s the secret to finding your own aesthetic as a fashion designer?<\/b><\/p>\n
BS: A lot of soul searching and thinking before you present. Today, branding has become more important that ever before. You are expected to be very clear about what you stand for.<\/p>\n
KB: You\u2019ve collaborated\u00a0with\u00a0huge companies such as Earnest Sewn,\u00a0Lancome, Target and more. What advice do you have for designer collaboration? In collaborations like these, how much freedom do you have?<\/b><\/p>\n
BS: The freedom is something you negotiate in your contract before you take the work. Its important for a designer to ok with the product they lend their name to. Although the contracts can be very lucrative, you have to feel it\u2019s worth it for you in the long run.<\/p>\n
KB: What\u2019s the most valuable thing you\u2019ve learned from creating your own line?<\/b><\/p>\n
BS: Talent can take you very far, but not as far as you can go with a great business mind behind you.<\/p>\n
KB: What inspires you?<\/b><\/p>\n
BS: I look at everything I can. There aren’t enough hours in the day to look at as many things as I would like.<\/p>\n
KB: What was your first fashion show like?<\/b><\/p>\n
BS: It was a presentation at Gavin Brown’s art gallery on the west side. It was very small and there was a DJ. I always preferred showing in that kind of setting to traditional runway formats.<\/p>\n
KB: Your\u00a0Spring\u00a0\u201913 collection was completely produced\u00a0in NYC, and you also tend to work a lot with organic materials. Do you think there\u2019s a future for organic, made-in-USA fashion at a high-end level?<\/b><\/p>\n
BS: I have always produced most of my work in NYC, because of the convenience and speed that you can have by working with locals. I really do just a little organics, not as much as I would like. At the moment there are not too many organic fabrics that are fine enough to work in a luxury designer collection. I hope more fabric mills will get into developing organics in a serious way.<\/p>\n
KB: How much do you still use Parsons as a resource?<\/b><\/p>\n
BS: Parsons is the first place I call when I need to hire someone creative.<\/p>\n
<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
by Kristen Bateman (photo courtesy of behnazsarafpour.com) Just last year, the Cooper-Hewitt National Design Museum named Behnaz Sarafpour as the…<\/p>\n","protected":false},"author":2,"featured_media":12808,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[156],"tags":[],"class_list":["post-12807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\n
A Moment with Behnaz Sarafpour - Fashion Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/parsons.edu\/bfafashion\/moment-behnaz-sarafpour\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Moment with Behnaz Sarafpour - Fashion Design\" \/>\n<meta property=\"og:description\" content=\"by Kristen Bateman (photo courtesy of behnazsarafpour.com) Just last year, the Cooper-Hewitt National Design Museum named Behnaz Sarafpour as the...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/parsons.edu\/bfafashion\/moment-behnaz-sarafpour\/\" \/>\n<meta property=\"og:site_name\" content=\"Fashion Design\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ParsonsFashion\" \/>\n<meta property=\"article:published_time\" content=\"2014-05-06T18:16:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-06-26T14:41:36+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@parsons_fashion\" \/>\n<meta name=\"twitter:site\" content=\"@parsons_fashion\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/parsons.edu\/bfafashion\/moment-behnaz-sarafpour\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/parsons.edu\/bfafashion\/moment-behnaz-sarafpour\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/parsons.edu\/bfafashion\/#\/schema\/person\/5d85ae74bb368443f415e7d5cc355a1f\"},\"headline\":\"A Moment with Behnaz Sarafpour\",\"datePublished\":\"2014-05-06T18:16:39+00:00\",\"dateModified\":\"2018-06-26T14:41:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/parsons.edu\/bfafashion\/moment-behnaz-sarafpour\/\"},\"wordCount\":631,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/parsons.edu\/bfafashion\/moment-behnaz-sarafpour\/#primaryimage\"},\"thumbnailUrl\":\"\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/parsons.edu\/bfafashion\/moment-behnaz-sarafpour\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/parsons.edu\/bfafashion\/moment-behnaz-sarafpour\/\",\"url\":\"https:\/\/parsons.edu\/bfafashion\/moment-behnaz-sarafpour\/\",\"name\":\"A Moment with Behnaz Sarafpour - Fashion Design\",\"isPartOf\":{\"@id\":\"https:\/\/parsons.edu\/bfafashion\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/parsons.edu\/bfafashion\/moment-behnaz-sarafpour\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/parsons.edu\/bfafashion\/moment-behnaz-sarafpour\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2014-05-06T18:16:39+00:00\",\"dateModified\":\"2018-06-26T14:41:36+00:00\",\"author\":{\"@id\":\"https:\/\/parsons.edu\/bfafashion\/#\/schema\/person\/5d85ae74bb368443f415e7d5cc355a1f\"},\"breadcrumb\":{\"@id\":\"https:\/\/parsons.edu\/bfafashion\/moment-behnaz-sarafpour\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/parsons.edu\/bfafashion\/moment-behnaz-sarafpour\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/parsons.edu\/bfafashion\/moment-behnaz-sarafpour\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/parsons.edu\/bfafashion\/moment-behnaz-sarafpour\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/parsons.edu\/bfafashion\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A Moment with Behnaz Sarafpour\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/parsons.edu\/bfafashion\/#website\",\"url\":\"https:\/\/parsons.edu\/bfafashion\/\",\"name\":\"Fashion Design\",\"description\":\"BFA\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/parsons.edu\/bfafashion\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/parsons.edu\/bfafashion\/#\/schema\/person\/5d85ae74bb368443f415e7d5cc355a1f\",\"name\":\"admin\",\"url\":\"https:\/\/parsons.edu\/bfafashion\/author\/bfafashion\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A Moment with Behnaz Sarafpour - Fashion Design","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/parsons.edu\/bfafashion\/moment-behnaz-sarafpour\/","og_locale":"en_US","og_type":"article","og_title":"A Moment with Behnaz Sarafpour - Fashion Design","og_description":"by Kristen Bateman (photo courtesy of behnazsarafpour.com) Just last year, the Cooper-Hewitt National Design Museum named Behnaz Sarafpour as the...","og_url":"https:\/\/parsons.edu\/bfafashion\/moment-behnaz-sarafpour\/","og_site_name":"Fashion Design","article_publisher":"https:\/\/www.facebook.com\/ParsonsFashion","article_published_time":"2014-05-06T18:16:39+00:00","article_modified_time":"2018-06-26T14:41:36+00:00","author":"admin","twitter_card":"summary_large_image","twitter_creator":"@parsons_fashion","twitter_site":"@parsons_fashion","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/parsons.edu\/bfafashion\/moment-behnaz-sarafpour\/#article","isPartOf":{"@id":"https:\/\/parsons.edu\/bfafashion\/moment-behnaz-sarafpour\/"},"author":{"name":"admin","@id":"https:\/\/parsons.edu\/bfafashion\/#\/schema\/person\/5d85ae74bb368443f415e7d5cc355a1f"},"headline":"A Moment with Behnaz Sarafpour","datePublished":"2014-05-06T18:16:39+00:00","dateModified":"2018-06-26T14:41:36+00:00","mainEntityOfPage":{"@id":"https:\/\/parsons.edu\/bfafashion\/moment-behnaz-sarafpour\/"},"wordCount":631,"commentCount":0,"image":{"@id":"https:\/\/parsons.edu\/bfafashion\/moment-behnaz-sarafpour\/#primaryimage"},"thumbnailUrl":"","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/parsons.edu\/bfafashion\/moment-behnaz-sarafpour\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/parsons.edu\/bfafashion\/moment-behnaz-sarafpour\/","url":"https:\/\/parsons.edu\/bfafashion\/moment-behnaz-sarafpour\/","name":"A Moment with Behnaz Sarafpour - Fashion Design","isPartOf":{"@id":"https:\/\/parsons.edu\/bfafashion\/#website"},"primaryImageOfPage":{"@id":"https:\/\/parsons.edu\/bfafashion\/moment-behnaz-sarafpour\/#primaryimage"},"image":{"@id":"https:\/\/parsons.edu\/bfafashion\/moment-behnaz-sarafpour\/#primaryimage"},"thumbnailUrl":"","datePublished":"2014-05-06T18:16:39+00:00","dateModified":"2018-06-26T14:41:36+00:00","author":{"@id":"https:\/\/parsons.edu\/bfafashion\/#\/schema\/person\/5d85ae74bb368443f415e7d5cc355a1f"},"breadcrumb":{"@id":"https:\/\/parsons.edu\/bfafashion\/moment-behnaz-sarafpour\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/parsons.edu\/bfafashion\/moment-behnaz-sarafpour\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/parsons.edu\/bfafashion\/moment-behnaz-sarafpour\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/parsons.edu\/bfafashion\/moment-behnaz-sarafpour\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/parsons.edu\/bfafashion\/"},{"@type":"ListItem","position":2,"name":"A Moment with Behnaz Sarafpour"}]},{"@type":"WebSite","@id":"https:\/\/parsons.edu\/bfafashion\/#website","url":"https:\/\/parsons.edu\/bfafashion\/","name":"Fashion Design","description":"BFA","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/parsons.edu\/bfafashion\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/parsons.edu\/bfafashion\/#\/schema\/person\/5d85ae74bb368443f415e7d5cc355a1f","name":"admin","url":"https:\/\/parsons.edu\/bfafashion\/author\/bfafashion\/"}]}},"_links":{"self":[{"href":"https:\/\/parsons.edu\/bfafashion\/wp-json\/wp\/v2\/posts\/12807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/parsons.edu\/bfafashion\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/parsons.edu\/bfafashion\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/parsons.edu\/bfafashion\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/parsons.edu\/bfafashion\/wp-json\/wp\/v2\/comments?post=12807"}],"version-history":[{"count":1,"href":"https:\/\/parsons.edu\/bfafashion\/wp-json\/wp\/v2\/posts\/12807\/revisions"}],"predecessor-version":[{"id":24820,"href":"https:\/\/parsons.edu\/bfafashion\/wp-json\/wp\/v2\/posts\/12807\/revisions\/24820"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/parsons.edu\/bfafashion\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/parsons.edu\/bfafashion\/wp-json\/wp\/v2\/media?parent=12807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/parsons.edu\/bfafashion\/wp-json\/wp\/v2\/categories?post=12807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/parsons.edu\/bfafashion\/wp-json\/wp\/v2\/tags?post=12807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}