{"id":13788,"date":"2015-04-08T00:26:44","date_gmt":"2015-04-08T04:26:44","guid":{"rendered":"http:\/\/fashion.parsons.edu\/?p=13788"},"modified":"2018-06-25T17:36:27","modified_gmt":"2018-06-25T21:36:27","slug":"maison-kitsune-gildas-loaec-masay-kuroki-building-lifestyle-brand-transcends-geography-genre","status":"publish","type":"post","link":"https:\/\/parsons.edu\/bfafashion\/maison-kitsune-gildas-loaec-masay-kuroki-building-lifestyle-brand-transcends-geography-genre\/","title":{"rendered":"Maison Kitsun\u00e9: How Gildas Loa\u00ebc and Masay Kuroki are Building a Lifestyle Brand that Transcends Geography and Genre"},"content":{"rendered":"<p style=\"text-align: left\"><a href=\"http:\/\/wpdeve.parsons.edu\/wp-content\/uploads\/2015\/04\/Maison-Kitsune-1.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-13790 alignleft\" src=\"http:\/\/wpdeve.parsons.edu\/wp-content\/uploads\/2015\/04\/Maison-Kitsune-1.png\" alt=\"Maison Kitsune #1\" width=\"540\" height=\"743\" srcset=\"https:\/\/parsons.edu\/bfafashion\/wp-content\/uploads\/sites\/2\/2015\/04\/Maison-Kitsune-1.png 900w, https:\/\/parsons.edu\/bfafashion\/wp-content\/uploads\/sites\/2\/2015\/04\/Maison-Kitsune-1-727x1000.png 727w, https:\/\/parsons.edu\/bfafashion\/wp-content\/uploads\/sites\/2\/2015\/04\/Maison-Kitsune-1-768x1056.png 768w, https:\/\/parsons.edu\/bfafashion\/wp-content\/uploads\/sites\/2\/2015\/04\/Maison-Kitsune-1-890x1224.png 890w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/><\/a>Image from Surface Magazine<\/p>\n<p style=\"text-align: left\">Written by Tyler L. Stafford<\/p>\n<p>Upon walking into a Maison Kitsun\u00e9 boutique, one may be slightly confused as to the brand\u2019s origin; a French-Japanese name, tees and sweatshirts emblazoned with French phrases, and preppy shorts and polos reminiscent of 50&#8217;s Americana. Regardless of when and where you think this brand originates, it immediately becomes somewhere that you want to be. The brand is indeed an amalgam of cultures (and even disciplines) that fit together so organically probably because of how it was born- through a friendship. \u201cIt is funny. In Japan, people think we are a purely Japanese brand whereas in France it is vice-versa,\u201d said co-founder Gildas Loa\u00ebc in an interview last year with Hypetrak. Loaec is French and his partner Masay Kuroki is from Japan.<\/p>\n<p>Loa\u00ebc was a 19-year-old music enthusiast running a record shop called Street Sound in the 1st arrondissement of Paris when he met Masaya Kuroki. Loa\u00ebc used his record shop more as an instrument for meeting DJs, artists, and other culturemakers and less as a means to turn a profit (he admits the shop did not have huge sales). Next door, Kuroki, who was then an architect studying at the prestigious Ateliers Jean Nouvel, was working in a vintage store on the weekends to pay his rent. \u201cThat&#8217;s where I discovered a lot of clothing. I had always been curious about style and about the connection it had with music\u2014music and fashion have been related since even the time of Versailles,\u201d Kuroki said in a 2012 interview with GQ. Loa\u00ebc became involved with French musical group Daft Punk and enlisted Kuroki\u2019s help when the band travelled to Japan to produce a film (Interstellar 5555) for their album \u201cDiscovery.\u201d After the trip, the duo decided to form a record label and clothing brand, naming it \u201cKitsun\u00e9\u201d after the kanji word for \u201cfox.\u201d Five years later in 2007, Maison Kitsun\u00e9 showed its first collection and the record label was signing now-popular names like La Roux and Phoenix.<\/p>\n<p>Today, the two are continuing to push the transculturalism embedded in their creative roots. Maison Kitsun\u00e9\u2019s fall 2015 collection combines queues from K-Pop culture (with graphics inspired by the South Korean flag) along classic French nautical influences and vintage-feeling Anglo tailoring. And the brand\u2019s record label, Kitsun\u00e9 Maison, which generally signs and promotes electronic artists from the UK, is beginning to focus on hip hop sounds in North America. In addition to expanding their influences, they are also expanding their reach. The clothing label currently owns five boutiques and three caf\u00e9s across Paris, Tokyo, and New York. A second shop on New York\u2019s Rivington Street is slated to open later this month and next year an entire Maison Kitsun\u00e9 building will open in Tokyo&#8217;s Daikanyama district.<\/p>\n<p style=\"text-align: center\"><a href=\"http:\/\/wpdeve.parsons.edu\/wp-content\/uploads\/2015\/04\/Maison-Kitsun\u00e9-2.png\"><img decoding=\"async\" class=\"aligncenter wp-image-13801\" src=\"http:\/\/wpdeve.parsons.edu\/wp-content\/uploads\/2015\/04\/Maison-Kitsun\u00e9-2.png\" alt=\"Maison Kitsun\u00e9 #2\" width=\"564\" height=\"674\" srcset=\"https:\/\/parsons.edu\/bfafashion\/wp-content\/uploads\/sites\/2\/2015\/04\/Maison-Kitsun\u00e9-2.png 940w, https:\/\/parsons.edu\/bfafashion\/wp-content\/uploads\/sites\/2\/2015\/04\/Maison-Kitsun\u00e9-2-836x1000.png 836w, https:\/\/parsons.edu\/bfafashion\/wp-content\/uploads\/sites\/2\/2015\/04\/Maison-Kitsun\u00e9-2-768x918.png 768w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/><\/a><\/p>\n<p>Loa\u00ebc and Kuroki have managed to create clothes that look like music and music that sounds like fashion. It is a unique scenario that seems highly calculated but also feels intuitive. \u201cWhat&#8217;s interesting is that both Masaya and Gildas don&#8217;t come from a fashion background. Masaya was an architect and Gildas was a producer for Daft Punk for over 12 years. Gildas deals mostly with the record label, and Masaya mostly with the fashion. They build a brand around things they like, their lifestyle: their type of music, fashion and coffee,\u201d muses Maxime Richard, the North American Public Relations Manager for the duo\u2019s clothing label who works closely with the two.<\/p>\n<p>And it\u2019s true- Loa\u00ebc can be spotted sipping espresso at the Cafe Kitsun\u00e9 on Paris\u2019s Grand Palais arcade and the two are frequently travelling together- sometimes even deejaying for their internationally touring \u201cKitsun\u00e9 Club Nights.\u201d On another level of involvement, Kuroki uses his architectural training to design the most of the boutiques- each one meant to reflect a different facet of the brand. Despite Loa\u00ebc and Kuroki\u2019s lack of a fashion background (although Loa\u00ebc was influenced by friends like notable fashion documentarian Loic Prigent), the two have created a brand that has become a cult favorite across fashion scenes- in New York, the preppier downtowners; in Paris, the fashion cool-kids; and in Tokyo, the young music fans.<\/p>\n<p>At an event last month at Kitsune\u2019s New York boutique next to the Nomad Hotel, Loa\u00ebc appeared boyish- almost self-conscious- a rare humbleness in fashion that adds to the charm and genuity of the brand. Unlike larger fashion brands, where lifestyling markets the clothing, Kitsun\u00e9\u2019s music, clothes, and stores influence each other\u2019s cultures in a symbiosis that, so far, has been highly successful. Perhaps this is because Loa\u00ebc and Kuroki\u2019s hypercuration feels less like a corporate strategy and more like trusting your cool best friend with good taste; walk into any distinctly different Kitsun\u00e9 boutique and you\u2019ll find everything from candles and backpacks to their latest music mixes (and -oh yeah- clothes, too). Unlike other small brands popular amongst the fashion crowd that espouse a holier-than-thou attitude, Kitsun\u00e9\u2019s personality reads more like <em>this is what we think is cool and if you think it\u2019s cool, too, then\u2026 that\u2019s cool<\/em>.<\/p>\n<p>________________________<br \/>\nAbout the author<\/p>\n<p><a href=\"http:\/\/wpdeve.parsons.edu\/wp-content\/uploads\/2015\/04\/Tyler-Stafford-Bio-Picture.jpg\"><img decoding=\"async\" class=\" wp-image-13792 alignleft\" src=\"http:\/\/wpdeve.parsons.edu\/wp-content\/uploads\/2015\/04\/Tyler-Stafford-Bio-Picture.jpg\" alt=\"Tyler Stafford Bio Picture\" width=\"157\" height=\"236\" srcset=\"https:\/\/parsons.edu\/bfafashion\/wp-content\/uploads\/sites\/2\/2015\/04\/Tyler-Stafford-Bio-Picture.jpg 725w, https:\/\/parsons.edu\/bfafashion\/wp-content\/uploads\/sites\/2\/2015\/04\/Tyler-Stafford-Bio-Picture-665x1000.jpg 665w\" sizes=\"(max-width: 157px) 100vw, 157px\" \/><\/a><i>Tyler is a current Strategic Design &amp; Management student from New York. In addition to his role as Creative Director at\u00a0Beauty Fashion,\u00a0New York\u2019s oldest cosmetics trade magazine, Tyler\u00a0combines his experience in business and fashion to freelance on creative projects.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Image from Surface Magazine Written by Tyler L. Stafford Upon walking into a Maison Kitsun\u00e9 boutique, one may be slightly&#8230;<\/p>\n","protected":false},"author":2,"featured_media":13789,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4,156],"tags":[321,322,323,324,325,326,327,328,329,330],"class_list":["post-13788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-uncategorized","tag-daft-punk","tag-gildas-loaec","tag-gq","tag-hypetrak","tag-la-roux","tag-maison-kitsune","tag-masay-kuroki","tag-nomad-hotel","tag-phoenix","tag-tokyos-daikanyama-district"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Maison Kitsun\u00e9: How Gildas Loa\u00ebc and Masay Kuroki are Building a Lifestyle Brand that Transcends Geography and Genre - Fashion Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/parsons.edu\/bfafashion\/maison-kitsune-gildas-loaec-masay-kuroki-building-lifestyle-brand-transcends-geography-genre\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maison Kitsun\u00e9: How Gildas Loa\u00ebc and Masay Kuroki are Building a Lifestyle Brand that Transcends Geography and Genre - Fashion Design\" \/>\n<meta property=\"og:description\" content=\"Image from Surface Magazine Written by Tyler L. 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