{"id":6060,"date":"2011-11-01T22:14:52","date_gmt":"2011-11-02T02:14:52","guid":{"rendered":"http:\/\/fashion.parsons.edu\/?p=6060"},"modified":"2018-06-26T10:27:58","modified_gmt":"2018-06-26T14:27:58","slug":"daniel-strassburger-sr-director-of-marketing-ralph-lauren-fashion-marketing-class-of-2004","status":"publish","type":"post","link":"https:\/\/parsons.edu\/bfafashion\/daniel-strassburger-sr-director-of-marketing-ralph-lauren-fashion-marketing-class-of-2004\/","title":{"rendered":"Daniel Strassburger- Sr. Director of Marketing, Ralph Lauren; Fashion Marketing: Class of 2004"},"content":{"rendered":"

Studying Fashion<\/strong>
\nUpon finishing my undergraduate degree in Communications, I felt my education was too general and needed specialization. Studying Fashion Marketing at Parsons gave me the focus I needed to set out on a successful career- pairing my education with my personal passion. Studying Fashion challenged me to apply my knowledge in a more creative way. I always refer to my time at Parsons as Fashion Boot Camp. Coming from the Midwest, Parsons provided a deep dive into everything I needed to know to become part of the Fashion Industry in New York.<\/p>\n

\"\"<\/a><\/p>\n

First Job after Parsons<\/strong>
\nThe Parsons’ Career Services team helped me secure a Public Relations internship at Donna Karan. An internship is a valuable experience, and I embraced the opportunity with everything I had, eager to show them what I was made of. It must have worked, because 6 months later they called me in to interview for a position with their Marketing team. From there, the company was very generous in offering me challenges and opportunities to grow. I started out as a Marketing Assistant, providing general departmental support. This soon led to assignments heading up Wholesale Marketing strategy, and later my first foray into Digital Marketing where I re-launched two e-commerce websites, an iPhone App, and established a social media presence for the brand.<\/p>\n

Most Exciting Opportunity Now<\/strong>
\nDigital Marketing and Social Media. My career began about 3 years before the launch of the first iPhone, when Facebook was still exclusive to college students with \u201c.edu\u201d e-mail addresses. As a marketer, you’re missing the boat if you don’t incorporate a digital component into every single initiative or strategy, and Fashion certainly has it biggest opportunity by exploring the digital world.<\/p>\n

Digital engagement with the audience is the latest Fashion must-have. Look at Ralph Lauren’s 4D light show, Burberry’s live streaming runway shows from Fashion Week, QR codes on Barneys’ window displays, Nike ID customization programs. It\u2019s no longer a one-way conversation, but rather a dialogue where next season’s trends might start as the result of Tavi Gevinson\u2019s latest blog post.<\/p>\n

Most Influential Class<\/strong>
\nThe diverse curriculum as a whole shaped my experience at Parsons. Color theory and sketching croquis one minute, or developing a marketing strategy to support the launch on an inventive consumer product the next. If I had to pick one standout, it would be my Design Business class. Design Business was the most successful in bringing together students cross-discipline, and successfully challenging everyone’s way of thinking as a result. The class challenges students to conceive a product, or the next fashion \u201cit\u201d item, while building a complete business plan- from mission statement to marketing strategy, packaging design, to a 3-year sales forecast. Design Business was the best opportunity to pull together everything I learned while studying at Parsons, and apply it to a single marketable concept.<\/p>\n","protected":false},"excerpt":{"rendered":"

Studying Fashion Upon finishing my undergraduate degree in Communications, I felt my education was too general and needed specialization. Studying…<\/p>\n","protected":false},"author":2,"featured_media":6555,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4],"tags":[],"class_list":["post-6060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nDaniel Strassburger- Sr. Director of Marketing, Ralph Lauren; Fashion Marketing: Class of 2004 - Fashion Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/parsons.edu\/bfafashion\/daniel-strassburger-sr-director-of-marketing-ralph-lauren-fashion-marketing-class-of-2004\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Daniel Strassburger- Sr. Director of Marketing, Ralph Lauren; Fashion Marketing: Class of 2004 - Fashion Design\" \/>\n<meta property=\"og:description\" content=\"Studying Fashion Upon finishing my undergraduate degree in Communications, I felt my education was too general and needed specialization. Studying...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/parsons.edu\/bfafashion\/daniel-strassburger-sr-director-of-marketing-ralph-lauren-fashion-marketing-class-of-2004\/\" \/>\n<meta property=\"og:site_name\" content=\"Fashion Design\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ParsonsFashion\" \/>\n<meta property=\"article:published_time\" content=\"2011-11-02T02:14:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-06-26T14:27:58+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@parsons_fashion\" \/>\n<meta name=\"twitter:site\" content=\"@parsons_fashion\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/parsons.edu\/bfafashion\/daniel-strassburger-sr-director-of-marketing-ralph-lauren-fashion-marketing-class-of-2004\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/parsons.edu\/bfafashion\/daniel-strassburger-sr-director-of-marketing-ralph-lauren-fashion-marketing-class-of-2004\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/parsons.edu\/bfafashion\/#\/schema\/person\/5d85ae74bb368443f415e7d5cc355a1f\"},\"headline\":\"Daniel Strassburger- Sr. Director of Marketing, Ralph Lauren; Fashion Marketing: Class of 2004\",\"datePublished\":\"2011-11-02T02:14:52+00:00\",\"dateModified\":\"2018-06-26T14:27:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/parsons.edu\/bfafashion\/daniel-strassburger-sr-director-of-marketing-ralph-lauren-fashion-marketing-class-of-2004\/\"},\"wordCount\":493,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/parsons.edu\/bfafashion\/daniel-strassburger-sr-director-of-marketing-ralph-lauren-fashion-marketing-class-of-2004\/#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/parsons.edu\/bfafashion\/daniel-strassburger-sr-director-of-marketing-ralph-lauren-fashion-marketing-class-of-2004\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/parsons.edu\/bfafashion\/daniel-strassburger-sr-director-of-marketing-ralph-lauren-fashion-marketing-class-of-2004\/\",\"url\":\"https:\/\/parsons.edu\/bfafashion\/daniel-strassburger-sr-director-of-marketing-ralph-lauren-fashion-marketing-class-of-2004\/\",\"name\":\"Daniel Strassburger- Sr. Director of Marketing, Ralph Lauren; Fashion Marketing: Class of 2004 - Fashion Design\",\"isPartOf\":{\"@id\":\"https:\/\/parsons.edu\/bfafashion\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/parsons.edu\/bfafashion\/daniel-strassburger-sr-director-of-marketing-ralph-lauren-fashion-marketing-class-of-2004\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/parsons.edu\/bfafashion\/daniel-strassburger-sr-director-of-marketing-ralph-lauren-fashion-marketing-class-of-2004\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2011-11-02T02:14:52+00:00\",\"dateModified\":\"2018-06-26T14:27:58+00:00\",\"author\":{\"@id\":\"https:\/\/parsons.edu\/bfafashion\/#\/schema\/person\/5d85ae74bb368443f415e7d5cc355a1f\"},\"breadcrumb\":{\"@id\":\"https:\/\/parsons.edu\/bfafashion\/daniel-strassburger-sr-director-of-marketing-ralph-lauren-fashion-marketing-class-of-2004\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/parsons.edu\/bfafashion\/daniel-strassburger-sr-director-of-marketing-ralph-lauren-fashion-marketing-class-of-2004\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/parsons.edu\/bfafashion\/daniel-strassburger-sr-director-of-marketing-ralph-lauren-fashion-marketing-class-of-2004\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/parsons.edu\/bfafashion\/daniel-strassburger-sr-director-of-marketing-ralph-lauren-fashion-marketing-class-of-2004\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/parsons.edu\/bfafashion\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Daniel Strassburger- Sr. Director of Marketing, Ralph Lauren; Fashion Marketing: Class of 2004\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/parsons.edu\/bfafashion\/#website\",\"url\":\"https:\/\/parsons.edu\/bfafashion\/\",\"name\":\"Fashion Design\",\"description\":\"BFA\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/parsons.edu\/bfafashion\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/parsons.edu\/bfafashion\/#\/schema\/person\/5d85ae74bb368443f415e7d5cc355a1f\",\"name\":\"admin\",\"url\":\"https:\/\/parsons.edu\/bfafashion\/author\/bfafashion\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Daniel Strassburger- Sr. Director of Marketing, Ralph Lauren; Fashion Marketing: Class of 2004 - Fashion Design","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/parsons.edu\/bfafashion\/daniel-strassburger-sr-director-of-marketing-ralph-lauren-fashion-marketing-class-of-2004\/","og_locale":"en_US","og_type":"article","og_title":"Daniel Strassburger- Sr. Director of Marketing, Ralph Lauren; Fashion Marketing: Class of 2004 - Fashion Design","og_description":"Studying Fashion Upon finishing my undergraduate degree in Communications, I felt my education was too general and needed specialization. Studying...","og_url":"https:\/\/parsons.edu\/bfafashion\/daniel-strassburger-sr-director-of-marketing-ralph-lauren-fashion-marketing-class-of-2004\/","og_site_name":"Fashion Design","article_publisher":"https:\/\/www.facebook.com\/ParsonsFashion","article_published_time":"2011-11-02T02:14:52+00:00","article_modified_time":"2018-06-26T14:27:58+00:00","author":"admin","twitter_card":"summary_large_image","twitter_creator":"@parsons_fashion","twitter_site":"@parsons_fashion","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/parsons.edu\/bfafashion\/daniel-strassburger-sr-director-of-marketing-ralph-lauren-fashion-marketing-class-of-2004\/#article","isPartOf":{"@id":"https:\/\/parsons.edu\/bfafashion\/daniel-strassburger-sr-director-of-marketing-ralph-lauren-fashion-marketing-class-of-2004\/"},"author":{"name":"admin","@id":"https:\/\/parsons.edu\/bfafashion\/#\/schema\/person\/5d85ae74bb368443f415e7d5cc355a1f"},"headline":"Daniel Strassburger- Sr. Director of Marketing, Ralph Lauren; Fashion Marketing: Class of 2004","datePublished":"2011-11-02T02:14:52+00:00","dateModified":"2018-06-26T14:27:58+00:00","mainEntityOfPage":{"@id":"https:\/\/parsons.edu\/bfafashion\/daniel-strassburger-sr-director-of-marketing-ralph-lauren-fashion-marketing-class-of-2004\/"},"wordCount":493,"commentCount":0,"image":{"@id":"https:\/\/parsons.edu\/bfafashion\/daniel-strassburger-sr-director-of-marketing-ralph-lauren-fashion-marketing-class-of-2004\/#primaryimage"},"thumbnailUrl":"","articleSection":["News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/parsons.edu\/bfafashion\/daniel-strassburger-sr-director-of-marketing-ralph-lauren-fashion-marketing-class-of-2004\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/parsons.edu\/bfafashion\/daniel-strassburger-sr-director-of-marketing-ralph-lauren-fashion-marketing-class-of-2004\/","url":"https:\/\/parsons.edu\/bfafashion\/daniel-strassburger-sr-director-of-marketing-ralph-lauren-fashion-marketing-class-of-2004\/","name":"Daniel Strassburger- Sr. Director of Marketing, Ralph Lauren; Fashion Marketing: Class of 2004 - Fashion Design","isPartOf":{"@id":"https:\/\/parsons.edu\/bfafashion\/#website"},"primaryImageOfPage":{"@id":"https:\/\/parsons.edu\/bfafashion\/daniel-strassburger-sr-director-of-marketing-ralph-lauren-fashion-marketing-class-of-2004\/#primaryimage"},"image":{"@id":"https:\/\/parsons.edu\/bfafashion\/daniel-strassburger-sr-director-of-marketing-ralph-lauren-fashion-marketing-class-of-2004\/#primaryimage"},"thumbnailUrl":"","datePublished":"2011-11-02T02:14:52+00:00","dateModified":"2018-06-26T14:27:58+00:00","author":{"@id":"https:\/\/parsons.edu\/bfafashion\/#\/schema\/person\/5d85ae74bb368443f415e7d5cc355a1f"},"breadcrumb":{"@id":"https:\/\/parsons.edu\/bfafashion\/daniel-strassburger-sr-director-of-marketing-ralph-lauren-fashion-marketing-class-of-2004\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/parsons.edu\/bfafashion\/daniel-strassburger-sr-director-of-marketing-ralph-lauren-fashion-marketing-class-of-2004\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/parsons.edu\/bfafashion\/daniel-strassburger-sr-director-of-marketing-ralph-lauren-fashion-marketing-class-of-2004\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/parsons.edu\/bfafashion\/daniel-strassburger-sr-director-of-marketing-ralph-lauren-fashion-marketing-class-of-2004\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/parsons.edu\/bfafashion\/"},{"@type":"ListItem","position":2,"name":"Daniel Strassburger- Sr. Director of Marketing, Ralph Lauren; Fashion Marketing: Class of 2004"}]},{"@type":"WebSite","@id":"https:\/\/parsons.edu\/bfafashion\/#website","url":"https:\/\/parsons.edu\/bfafashion\/","name":"Fashion Design","description":"BFA","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/parsons.edu\/bfafashion\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/parsons.edu\/bfafashion\/#\/schema\/person\/5d85ae74bb368443f415e7d5cc355a1f","name":"admin","url":"https:\/\/parsons.edu\/bfafashion\/author\/bfafashion\/"}]}},"_links":{"self":[{"href":"https:\/\/parsons.edu\/bfafashion\/wp-json\/wp\/v2\/posts\/6060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/parsons.edu\/bfafashion\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/parsons.edu\/bfafashion\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/parsons.edu\/bfafashion\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/parsons.edu\/bfafashion\/wp-json\/wp\/v2\/comments?post=6060"}],"version-history":[{"count":1,"href":"https:\/\/parsons.edu\/bfafashion\/wp-json\/wp\/v2\/posts\/6060\/revisions"}],"predecessor-version":[{"id":24768,"href":"https:\/\/parsons.edu\/bfafashion\/wp-json\/wp\/v2\/posts\/6060\/revisions\/24768"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/parsons.edu\/bfafashion\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/parsons.edu\/bfafashion\/wp-json\/wp\/v2\/media?parent=6060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/parsons.edu\/bfafashion\/wp-json\/wp\/v2\/categories?post=6060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/parsons.edu\/bfafashion\/wp-json\/wp\/v2\/tags?post=6060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}