PARSONS SCHOOL OF
DESIGN PRESENTS:

It Girl Showdown: The Third Space is Pink!

Clara Oey

Creative Technologist + Girlhood Archivist
Raised between Indonesia and the internet, Clara explores how design becomes a way of remembering. Her work reimagines girlhood aesthetics and digital pop culture as playful third spaces for exploring what it meant—and still means—to be a girl in the 2000s.
Thesis Faculty
Kurt BiegNamreta KumarBarbara Morris
It Girl Showdown: The Third Space is Pink!

Do you have what it takes to be an It Girl?

It Girl Showdown is a fast-paced, strategic card game where fashion is your weapon and girlhood is your playground. Inspired by Monopoly Deal and Love and Berry, players compete in style challenges, collect statement pieces, and sabotage their way to the top—vying for the crown of Ultimate It Girl. The game draws on the aesthetics of early 2000s dress-up games, teen magazines, and chaotic sleepovers, reimagined through the lens of grown-up strategy and social play.

Front of box
Back of box

Choose your It Girl. Each persona represents a fashion archetype—Y2K, Coquette, Punk, Luxury, Streetwear—complete with her own unique gameplay advantage. From Celeste the Heiress to Ruby the Rebel, the cards let players try on new styles, identities, and strategies.
Build your dream wardrobe. Collect outfits, accessories, and statement pieces to submit in style challenges. Every item is designed to reflect microtrends, fashion nostalgia, and the joy of dressing up—on your own terms.

But let’s be clear: this game isn’t trying to fix femininity. It’s not trying to critique it either. It’s trying to make room for it. It Girl Showdown reimagines girlhood as a space where you can be sharp and soft at the same time. A place to be messy, expressive, and strategic—not to prove anything, but just to play. The game doesn’t say “this is girlhood”—it says, “this is one way to play with it.”

The game was born from longing: for simpler times, for slower days, for the third spaces that seem to be vanishing. After years of living in New York—where overpriced night outs replaced sleepovers, and aesthetic pressure weighs heavier than play—this game became a way of remembering. From hiding under the TV flipping through Cosmo to customizing avatars on GirlsGoGames, I grew up between Indonesia and the internet, raised by both Fran Fine and Facebook. It Girl Showdown is a love letter to that girl—who couldn’t wait to grow up—and the woman now realizing she never wants to stop playing.