SubDream

Jade Xu

Digital Designer
Jade Xu is a digital artist, animator, and UX designer based in New York. Her practice merges immersive storytelling with interactive design, crafting surreal yet intentional experiences across VR, animation, AR, and game environments. Often wandering between the absurd and the emotional, her work blurs the line between design and dream, structure and chaos.
Thesis Faculty
Nancy ValladaresLoretta WolozinRichard TheAndrew Zornoza
SubDream

Introduction

SubDream is an immersive narrative experience that reimagines the New York City subway as a surreal, nonlinear dream. Spanning VR, animation, and storytelling, the project explores how public space, memory, and disorientation shape emotional perception.Instead of replicating reality, SubDream transforms the chaos, noise, and unpredictability of public transit into a symbolic landscape shaped by memory, emotion, and subconscious logic.Audiences drift through malfunctioning machines, misleading signage, poetic soundscapes, and silent characters—not searching for clarity, but for resonance.

SubDream Poster 01
SubDream Poster 02
SubDream Poster 03

I Waited, I Wandered, I Understood

SubDream started as confusion, and ended as connection.
It reflects how I navigated both New York and myself: through glitches, encounters, and loops.
In this project, I found that even the most chaotic spaces can carry poetry. And sometimes, the best way to understand the city is to let it confuse you.
This project is not a solution, but a space to drift. A map drawn in symbols, echoes, and memory.

See more here: www.jadeinblue.com/work/subdream