PARSONS SCHOOL OF
DESIGN PRESENTS:

The Pastoral Project of Ideology

Tobias Micko

Graphic Designer & Brand Strategist
Tobias is an Austrian brand consultant and graphic designer living and working between Europe and the US. The former pro cyclist fully shifted his career to design in 2018 and has been working for international clients and agencies ever since.

In addition to his design practice, Tobias is a research resident at the L'AiR Arts Cité Falguiére Association in Paris, France, and alumni of the Department for Design and Technology at Parsons School of Design in New York. There, his research revolved around critical media theory and socio-political implications of consumer technology.
Thesis Faculty
Ayodamola Tanimowo OkunseindeErnesto KlarBinna Lee

The Pastoral Project of Ideology is an anthropological investigation into how emerging spatial computing technologies—particularly Apple’s Vision Pro—shape cultural perception, individual agency, and ideological power. Blending ethnographic fieldwork with critical theory, the project argues that these devices act as modern “pastoral” instruments, constructing algorithmically-scripted realities while embedding subtle forms of control and influence into everyday life.