Ruby O'Keeffe

MFA design & technology
Ruby O’Keeffe is a New York-based designer from Melbourne (Australia) and London (UK), working across branding, digital design, and production. Ruby's practice focuses on building thoughtful, culturally resonant work driven by storytelling and a deep engagement with community.

Dragged

2026

Despite its central role in queer culture, drag remains underrepresented in conventional histories. Combining visual and textual materials to push against erasure, Dragged asks: who gets remembered, and how do we speak for histories that are not? Dragged takes the form of a selection of limited-edition books, bringing together performance photographs and interview excerpts. These are linked to a website that houses a digitized version of the content. Together, they form a hybrid archive that documents and celebrates NYC drag, exploring how queer performance histories can be remembered in embodied ways.