Luna’s fantasy is to own the world’s coolest sneakers! She so wants to be trendy and the hippest kid in town! But ... to make her dreams come true she decided to trade with the owner of a sneaker factory and run the treadmill there ...
Run! Luna is a story game aimed to raise the awareness of children ages 8-12 about the impacts of consumerism and encourage them to seek positive alternatives for happiness.
The thesis concept originated from the designer's childhood obsession with Barbie. After many iterations of concept statements and the project ended up with a story game about a 9-year-old girl Luna.
Throughout the process, the designer learned the importance of knowing how to speak to 8-12-year-olds - what do they like, what would resonate with them.
After speaking with them the designer realized that they are more knowledgeable than her about sneakers, they use TikTok and they perceive Apple devices as their toys.
The story for Run! Luna came up after the designer observed her niece’s obsession with Jordan shoes and it reminded her of her own obsession with Barbie. Knowing the consequences, the designer wishes her niece and other kids can understand the impact of consumerism and be truly happy.
Run! Luna is aimed to enable 8-12-year-olds to realize that shopping cannot bring them long term happiness. If they want to gain happiness from buying, they need to keep getting new things like running on a treadmill and it is a never-ending cycle.
Additionally, The goal of Run! Luna is also to encourage 8-12-year-olds to seek happiness from other ways like playing outdoors, spending time with friends that would bring them long-lasting happiness.