Book Launch: A Design-Driven Guide for Entrepreneurs

Join the authors of “A Design Driven Guide for Entrepreneurs: Strategies for Starting up in a Multiverse” to celebrate the launch of their new book.


A panel discussion with Parsons ELab fellows will center around a holistic design-driven approach imbued with the values of social and environmental justice. Hear how these values impacted their journey from student to successful founder. The conversation will provide valuable insights to the Next Generation Entrepreneur who believes in creating a more just and verdant world by starting up.


📚 About the Book:

Authored by a multidisciplinary team of practicing design strategists, business leaders, academics, and entrepreneurs, this hands-on guide models strategic design as a mindset for starting up in a VUCA world: framing problems, applying methods, identifying opportunities, and creating pathways forward through futures and systems thinking. Carefully curated case studies of young impact-driven entrepreneurs along with resources, including action-based frameworks, diagrams, and templates for founders to replicate, and a reader’s checklist to enable the transformation of daily practice, will open new dimensions that amplify the global shift towards a more regenerative world and a multiverse of possibilities.

🎤 Meet the Authors:

Co-authors in attendance are Rhea AlexanderKiely Sweatt, and Rose Pember. As design-led founders and authors, they will share their knowledge, insights, and experiences.


🌟 Special Guests:

We will have a panel of Elab Alumni founders featured in the book, including:

Andy McCune, co-founder at Unfold Stories and Cosmos
Alfonso Cobo, co-founder at Unfold Stories
Jeff Lindor, Founder and CEO of Gentlemen’s Factory
Shahrouz Varshabi, Founder and CEO of Designity
Zi Xuan and Yijia Wang, Founders of Advene
Mark Randall, Founder of B-Line Ice Cream

These visionary entrepreneurs will share their journeys and how design-driven strategies propelled them to success. Prepare for an inspiring and informative discussion you won’t want to miss!

🚀Our moderator:

Swalé Nunez, Founder at Enoem, Adjunct Professor at Parsons, and Forbes Content Contributor

🎉 What to Expect:

– Engaging panel discussions

– Opportunity to ask your pressing questions in a Q & A
– Discount code for book purchases
– Networking opportunities with authors and founders