{"id":4488,"date":"2026-01-18T20:55:23","date_gmt":"2026-01-18T20:55:23","guid":{"rendered":"https:\/\/parsons.edu\/elab\/?page_id=4488"},"modified":"2026-01-22T21:39:16","modified_gmt":"2026-01-22T21:39:16","slug":"foundher","status":"publish","type":"page","link":"https:\/\/parsons.edu\/elab\/foundher\/","title":{"rendered":"Found(her)"},"content":{"rendered":"\t\t
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A manifesto for female and nonbinary founders<\/p>

By Finn Mott, MFA Creative Writing and Saniya Aphale, MS Strategic Design and Management, Class of 2026<\/em><\/p>

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Prototype<\/a><\/span><\/p>

Final Presentation<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\"Found(Her)\"<\/figure><\/a><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Project Description<\/b><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Problem<\/strong><\/h4>

Early-stage female and nonbinary founders face emotional, cognitive, and systemic barriers when articulating their ventures. Gendered language bias, unequal evaluation standards, and constant audience switching make pitching feel overwhelming and isolating. Founders are often required to adapt their story for investors, mentors, customers, and communities, yet they receive little support in navigating how tone, language, and framing shift across these contexts. Existing AI tools tend to generate generic pitches that overwrite founders\u2019 voices and ignore the deeper narrative and identity work involved in articulation.<\/p>

Target Users<\/strong><\/h4>

Found(Her) is designed for early-stage female and nonbinary entrepreneurs, aspiring founders, and first-time entrepreneurs who are navigating pitching, fundraising, and venture storytelling. Secondary users include entrepreneurial coaches, accelerators, and educational institutions that support underrepresented founders in developing articulation skills and narrative confidence.<\/p>

Core Solution<\/strong><\/h4>

Found(Her) is a reflective AI-assisted articulation tool that helps founders shape, adapt, and evolve their pitch based on who is listening, how much time they have, and the tone they want to strike. Whether speaking to an investor, mentor, customer, or community partner, the app supports users in reframing their story with clarity and communicating with confidence. Instead of generating pitches automatically, Found(Her) treats language as a lever by scaffolding narrative formation through reflective prompts and modular pitch building. It helps founders surface their own voice, explore multiple framings, reveal how bias shapes communication, and reclaim narrative power across rooms that often listen with different ears. Users can save, revisit, and refine different pitch versions over time, creating a living archive of how their venture story evolves.<\/p>

Stage<\/strong><\/h4>

Found(Her) is currently an early-stage prototype developed through qualitative research and iterative design across Notion, Replit, and Figma Make. User testing has informed multiple design pivots, and future development plans include a custom GPT model trained in pitching, voice-based pitch rehearsal, language advocacy features, and pilot testing with schools and accelerators.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Browse Other Projects<\/b><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Anti-bias training tool for Capital Allocators<\/b><\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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An experimental training platform for venture capitalists that reveals unconscious bias in how they evaluate and invest in early-stage startup pitches and coaches them toward more equitable investment practices.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Pitch Coach<\/b><\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Al-assisted training of body language, tone & words to assist women entrepreneurs to reframe narratives, bridge perception gaps, and advance equitably through early funding stages.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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SPARK<\/b><\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A matchmaking tool that connects female founders and accelerators, improving access, changing perceptions and increasing inclusivity to enable female founder success.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Datum<\/b><\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A decentralized funding platform that utilizes tokenisation and blockchain<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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HERconnect<\/b><\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A vetted community where female social entrepreneurs connect with investors who genuinely want to meet you.A vetted community where female social entrepreneurs connect with investors who genuinely want to meet you.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Coalition of Male Allies for Female Founders<\/b><\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A systemic allyship model that operationalizes safe, accountable, and structured support from men for early-stage women founders.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

A manifesto for female and nonbinary founders By Finn Mott, MFA Creative Writing and Saniya Aphale, MS Strategic Design and Management, Class of 2026 \u00a0 Prototype Final Presentation Project Description Problem Early-stage female and nonbinary founders face emotional, cognitive, and systemic barriers when articulating their ventures. Gendered language bias, unequal evaluation standards, and constant audience switching make pitching feel overwhelming and isolating. Founders are often required to adapt their story for investors, mentors, customers, and communities, yet they receive little support in navigating how tone, language, and framing shift across these contexts. Existing AI tools tend to generate generic pitches…<\/p>\n","protected":false},"author":231,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-4488","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nFound(her) - Parsons ELAB | Entrepreneurial Lab<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/parsons.edu\/elab\/foundher\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Found(her) - Parsons ELAB | Entrepreneurial Lab\" \/>\n<meta property=\"og:description\" content=\"A manifesto for female and nonbinary founders By Finn Mott, MFA Creative Writing and Saniya Aphale, MS Strategic Design and Management, Class of 2026 \u00a0 Prototype Final Presentation Project Description Problem Early-stage female and nonbinary founders face emotional, cognitive, and systemic barriers when articulating their ventures. 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