Balbina De Silva Milmo


Tiit is a direct-to-consumer startup that is a result of an outdated intimates industry. Today shopping for almost any consumer product is easy – yet good bras are still hard to find. Tiit updates the bra shopping experience, by incorporating technology, sustainability, and a new way of looking at bras. “The idea was never to reinvent the bra, but to redefine our relationship with it.”