{"id":11832,"date":"2020-09-22T14:29:53","date_gmt":"2020-09-22T18:29:53","guid":{"rendered":"https:\/\/parsons.edu\/undergrad\/?post_type=student-work&p=11832"},"modified":"2020-09-22T14:29:53","modified_gmt":"2020-09-22T18:29:53","slug":"cecilia-loeber-2","status":"publish","type":"student-work","link":"https:\/\/parsons.edu\/undergrad\/student-work\/cecilia-loeber-2\/","title":{"rendered":"Cecilia Loeber"},"content":{"rendered":"

\"\"<\/a><\/p>\n

For this assignment, I was inspired by the typical watch advertisements, such as Breitling or Tag Heuer, which connect an invincible man to the outdoors. The fantasy I wanted to sell with this product was that of adventure, independence, and power, paired with elegance and sophistication. To meet this fantasy, the logo I chose for my brand \u2018Victous\u2019 was that of a lone wolf. The brand name was inspired by the word victorious. As far as scent goes, I imagined sandalwood.<\/p>\n

The concept of outdoor adventure was embodied through the theme of fire and wood which continue throughout the design. When the bottle is placed on the display, the red light is intended to mimic flames that engulf the wood. The slogan \u2018dare to tread on fire\u2019 captures the fantasy of adventure, risk taking, and power, as introduced above.<\/p>\n

In keeping with the brand sophistication, the outer container is minimalistic and elegant. To hint at the transition between the minimalist outside and the exuberant inside of the box, I printed a fire coloured opening crack on the front side of the container.<\/p>\n","protected":false},"featured_media":11833,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"categories":[45],"tags":[124],"class_list":["post-11832","student-work","type-student-work","status-publish","has-post-thumbnail","hentry","category-elective","tag-product-packaging-and-promotion"],"acf":[],"yoast_head":"\nCecilia Loeber - Parsons Notes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/parsons.edu\/undergrad\/student-work\/cecilia-loeber-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cecilia Loeber - Parsons Notes\" \/>\n<meta property=\"og:description\" content=\"For this assignment, I was inspired by the typical watch advertisements, such as Breitling or Tag Heuer, which connect an...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/parsons.edu\/undergrad\/student-work\/cecilia-loeber-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Parsons Notes\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hashtag\/parsonsfirstyear\" \/>\n<meta property=\"og:image\" content=\"https:\/\/parsons.edu\/undergrad\/wp-content\/uploads\/sites\/3\/2020\/09\/Cecilia_Loeber_001.3-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"2048\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/parsons.edu\/undergrad\/student-work\/cecilia-loeber-2\/\",\"url\":\"https:\/\/parsons.edu\/undergrad\/student-work\/cecilia-loeber-2\/\",\"name\":\"Cecilia Loeber - 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