{"id":15954,"date":"2023-07-12T15:06:55","date_gmt":"2023-07-12T19:06:55","guid":{"rendered":"https:\/\/parsons.edu\/undergrad\/?post_type=student-work&p=15954"},"modified":"2023-07-12T15:07:30","modified_gmt":"2023-07-12T19:07:30","slug":"jordan-fong","status":"publish","type":"student-work","link":"https:\/\/parsons.edu\/undergrad\/student-work\/jordan-fong\/","title":{"rendered":"Jordan Fong"},"content":{"rendered":"\n

I chose to rebrand Magic Spoon, a healthy breakfast cereal with all the flavor. I wanted to emphasize the amazing ingredients they use and was prompted to market this to 21-34 year-olds. I started first by creating a hand-drawn logo to create an organic feel. I then cleaned this up in Adobe Illustrator and created a versatile brand toolkit. With this toolkit, I created cohesive brand packaging, advertisements, and a physical activation. Through this project, I created stuff I never had before for a real, existing brand. As an artist, everything I was creating had to look cohesive though the mediums would vary from posters to an interactive event. I had to constantly push myself to think outside of the box while keeping my work similar to the rebranded box I created. Though this project was new and daunting, I found that being curious and pushing your limits leads you to feel more accomplished in the end.<\/p>\n","protected":false},"featured_media":15956,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"categories":[45],"tags":[125],"class_list":["post-15954","student-work","type-student-work","status-publish","has-post-thumbnail","hentry","category-elective","tag-product-promotion-and-packaging"],"acf":[],"yoast_head":"\nJordan Fong - Parsons Notes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/parsons.edu\/undergrad\/student-work\/jordan-fong\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jordan Fong - Parsons Notes\" \/>\n<meta property=\"og:description\" content=\"I chose to rebrand Magic Spoon, a healthy breakfast cereal with all the flavor. 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