Vignette Immersive Memories

View the project website here

Vignette is a digital design company that makes customized visualizations of special memories accessible through Augmented Reality.

We examine the questions: What makes us who we are? And What propels us forward? We believe the answers are the experiences we carry with us.
We offer your brain a personalized escape to a cherished memory that empowers you to continue where you’re going by showing you where you’ve been.

We are in the business of digitally replicating the essence of memories that relate to happiness and simplicity. Our customers choose a small totem object to unlock the AR vignette wherever they go.

The Process

I wanted to create a project that explores themes of personal reflection on memories as a tool for mindfulness, visual collage, digital transportation, and input from community members. I then envisioned a company that would provide these design services allowing me to round out a brand identity and create advertising messages.

The biggest challenge was finding a way to visually replicate another person’s memory without aiming to be factually correct.

To recreate a memory that there are no photos of, I relied on elaborate communication between clients and me, and visual representation of images and objects through collage to display the emotional essence of the memory. Finally, I looked to experimentation with augmented reality once I knew I could contextualize it in our reality through the use of the small totem object as a target.