WayOut Furniture is a fake commercial satirizing our human addiction to screens and how overly dependent we are on our mobile phones. The main goal of this project is to hold up a humorous mirror to ourselves and provide an opportunity to imagine the extremes that might be necessary to break our dependence on screens. The commercial features three different fictional products that spoof the unhealthy ways we use digital screens.
No Phone in My Bed is a bed frame designed for those suffering from late night phone addiction. It has a mini shelf that zips up to a canopy ceiling when you place your phone on it and only descends at a time you’ve previously set.
Sticker Scolder is an entrance phone holder that rewards you with gold star stickers when you park your phone for an hour or more but curses you when you don’t.
Tally Counter is a phone case with a counter adjacent to the unlock button position of your phone. Tally Counter counts how many times you check your phone in a day and presents the number on the top of a phone case to make you aware of the ridiculous number of times you resort to the screen.
The measures incorporated into these fake products involve physical intervention, positive reinforcement, and emotional manipulation in dramatic ways. By entertaining, WayOut Furniture raises questions about our phone addiction, specifically is there anything society can do about it?