October 19, 2018

AAS Fashion Marketing student Gina Paljusevic tells us about her experience with Barneys New York Collegiate Intensive Program. “The Barneys New York Collegiate Intensive Program was an all-access pass to what goes on behind-the-scenes at the Barneys New York headquarters. In my three weeks working with the company, I met close to the entire team. We had a daily schedule of different departments to meet with and were allowed to ask them anything we wanted, not only about the store operations, but their career paths and experiences in the industry. Seeing such a close-knit group of people who collaborate and…

September 6, 2018

August 16, 2018

Each year, the AAS Fashion Design program partners with the Parsons Photography program to professionally document the graduating students’ garments. Thanks to the incredible relationships of our photography team, we were able to use Splashlight Studios in TriBeCa which provided students with the opportunity to experience a live industry photoshoot. Check out a selection of images below.  

August 16, 2018

Students from the AAS Fashion Marketing Spring 2018 Retailing course worked on a live brief with H&M. Austin Halbert, CEO of ImpactEd, a social enterprise that connects college classrooms with meaningful real-world projects, helped develop the project with assistant professor Michelle Alleyne. The project was designed to allow students to develop competencies in systems thinking and sustainability while engaging with pressing challenges. On the first day of the course, students were introduced to the mission: to design a retail strategy that H&M could roll out to accelerate customer adoption of clothing made from sustainable materials, and to rethink the company’s…

August 16, 2018

AAS Fashion Marketing students Gina Paljusevic, Jane Choi and Sunmin Park were awarded with the 2018 ISKOOL Marketing prize in Milan. Developed by ISKO, the world’s leading ingredient brand in quality denim manufacturing committed to developing an integrated field-to-fabric approach in every step of the value chain, the ISKOOL prize is an international award for students of fashion marketing and design. The competition aims to stimulate the expression of creativity while teaching students how to industrialize ideas, letting talent take shape and thrive. The students were asked to develop a complete marketing strategy intended for an existing consumer brand which…