AAS Fashion Marketing & Communication at Parsons is an intensive, flexible program centering on the fundamentals of marketing strategy. Students explore branding, product and audience; e-commerce and retail; omni-channel, retail and influencer marketing; merchandising and visual communication; film and photography; digital design; and the role of marketing within wider fashion systems and contexts.

Student Work

Rebekah Fan

Rebekah Fan

Brooke Gallagher, Rachel Sudarma Brooke Gallagher, Rachel Sudarma

Brooke Gallagher, Rachel Sudarma

Gina Paljusevic, Sunmin Park, Jane Choi Gina Paljusevic, Sunmin Park, Jane Choi

Gina Paljusevic, Sunmin Park, Jane Choi

Gwyneth Ong Gwyneth Ong

Gwyneth Ong

Gwyneth Ong, Jose Luis Cabrera, Annabella Waszkiewicz Gwyneth Ong, Jose Luis Cabrera, Annabella Waszkiewicz

Gwyneth Ong, Jose Luis Cabrera, Annabella Waszkiewicz

Jane Choi Jane Choi

Jane Choi

Ruby Tucker Ruby Tucker

Ruby Tucker

Nisa Mulya & Kim You Kyoung Nisa Mulya & Kim You Kyoung

Nisa Mulya & Kim You Kyoung

Miguel Arreola & Christy Linder Miguel Arreola & Christy Linder

Miguel Arreola & Christy Linder

Anand Modah Anand Modah

Anand Modah

Rocio Galan, Dallas Thayer, Emilia Liu, Ada Malik Rocio Galan, Dallas Thayer, Emilia Liu, Ada Malik

Rocio Galan, Dallas Thayer, Emilia Liu, Ada Malik

Flavia Gorayeb Flavia Gorayeb

Flavia Gorayeb

Stephane Park, Anna Pang, Xi Wang Stephane Park, Anna Pang, Xi Wang

Stephane Park, Anna Pang, Xi Wang

Min Jae Seul Min Jae Seul

Min Jae Seul

Nikki Chowdhury Nikki Chowdhury

Nikki Chowdhury

Diana Wong, Flavia Gorayeb, Rachel Forbis, Mona Mao Diana Wong, Flavia Gorayeb, Rachel Forbis, Mona Mao

Diana Wong, Flavia Gorayeb, Rachel Forbis, Mona Mao

Tanya Grover and Mona Mao Tanya Grover and Mona Mao

Tanya Grover and Mona Mao

Rachel Regent Rachel Regent

Rachel Regent

Hannah Reinehr Hannah Reinehr

Hannah Reinehr

Sunmin Park Sunmin Park

Sunmin Park

External Partnerships

News & Events

PARSONS ALUMNI - Laurence and Chico F/W 2019 Runway PARSONS ALUMNI - Laurence and Chico F/W 2019 Runway

PARSONS ALUMNI - Laurence and Chico F/W 2019 Runway

Alumni Brand Spotlight: HISAURA Alumni Brand Spotlight: HISAURA

Alumni Brand Spotlight: HISAURA

Textile Artist and Lace Expert visits Fashion Textile Survey Course Textile Artist and Lace Expert visits Fashion Textile Survey Course

Textile Artist and Lace Expert visits Fashion Textile Survey Course

Alumni Brand Spotlight: BABYGHOST Alumni Brand Spotlight: BABYGHOST

Alumni Brand Spotlight: BABYGHOST

Inside look at our Couture Studio Class! Inside look at our Couture Studio Class!

Inside look at our Couture Studio Class!

AAS Graduates showed at FLYING SOLO during New York Fashion Week! Learn about students and brands below: AAS Graduates showed at FLYING SOLO during New York Fashion Week! Learn about students and brands below:

AAS Graduates showed at FLYING SOLO during New York Fashion Week! Learn about students and brands below:

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Parsons School of Design has offered students innovative approaches to education since its founding in 1896. Today we’re the only American art and design school within a comprehensive university, The New School, which also houses a rigorous liberal arts college and a progressive performing arts school. Our undergraduate and graduate programs, offered through Parsons’ five schools, immerse students in focused training, interdisciplinary inquiry, and practice-based collaborative learning. Here creators and scholars master established art and design fields and advance emerging ones while studying a range of university disciplines.

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AAS Fashion Marketing & Communication

66 Fifth Ave

New York, NY 10011


aasfashion@newschool.edu