Marketing class visit to WGSN headquarters

Post Date: October 5, 2018

Students from the AAS Fashion Marketing program (Marketing 1 and Merchandising Workshop) were onsite at WGSN’s New York City headquarters this week. Sean O’Connor, journalist for WGSN and Parsons account manager, led a one-hour presentation covering global trend stories for 2020: Empower Up. Many thoughtful questions were asked, covering the trend forecasting process, WGSN’s relationship with Fortune 500 clients, and international career opportunities with the publication. The day closed with a tour of WGSN’s headquarters.

Parsons School of Design has offered students innovative approaches to education since its founding in 1896. Today we’re the only American art and design school within a comprehensive university, The New School, which also houses a rigorous liberal arts college and a progressive performing arts school. Our undergraduate and graduate programs, offered through Parsons’ five schools, immerse students in focused training, interdisciplinary inquiry, and practice-based collaborative learning. Here creators and scholars master established art and design fields and advance emerging ones while studying a range of university disciplines.

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