Nüoteny is a series of collectible Designer Toys, also called art toys, conceptualized and revolved based on the idea of a feminist futuristic identity. Overall, Nüoteny aims to combine artist advocacy, storytelling, user interactions, and the design approach of Blind Boxes, also called mystery toys, to discuss further how creative forms of play can raise potential awareness or structural reformations in an established misogynistic society.
With a variety of interests in topics including but not limited to intersectional feminism, anti-objectification, ostracization and citizenship, otherness, and the psychology of surprises, Nüoteny projects its core question to the world by asking how the media hierarchies (from gossip to literature, from theater script to circulated press, from printed issues to multi-channel networks) shape, manipulate, and condition our expectations of the female body, hence created such an inherently misogynistic world that long served as the foundation of the contemporary consumers’ market.
