A Design Driven Guide for Entrepreneurs: Strategies for Starting up in a Multiverse
A Design Driven Guide for Entrepreneurs: Strategies for Starting up in a Multiverse
Co-Authors: Rhea Alexander, Rose Pember, Joseph Press, Kiely Sweatt
Abstract:
A Design-Driven Guide for Entrepreneurs: Strategies for Starting Up in a Multiverse, 1st Edition is a comprehensive guide authored by Rhea Alexander, Rose Pember, Joseph Press, and Kiely Sweatt.
The book aims to empower a new wave of entrepreneurs to challenge the status quo and create value through a unique and adaptive approach to venture-building by design. It provides a hands-on guide to strategic design as a mindset for starting up, including framing problems, applying methods, identifying opportunities, and creating pathways forward through futures and systems thinking.
The guide includes carefully curated case studies of young impact-driven entrepreneurs, along with resources such as action-based frameworks, diagrams, and templates for founders to replicate. Additionally, it offers a reader’s checklist to enable the transformation of daily practice. The goal is to open new dimensions that amplify the global shift towards a more regenerative world and a multiverse of possibilities.
Abstract:
About the authors:
Rhea Alexander: A veteran entrepreneur and educator, channels over two decades of expertise at the nexus of strategic design, equity, and entrepreneurship. From founding impactful ventures like DIGS Design Agency to spearheading educational initiatives such as the Parsons Elab, Rhea’s mission is clear: to equip entrepreneurs with the tools needed to create inclusive, sustainable organizations. Her latest venture, “A Design Driven Guide for Entrepreneurs: Strategies for Starting Up in a Multiverse,” published by Routledge, exemplifies her dedication to fostering innovative and socially responsible entrepreneurship.
Rose Pember: Co-author of “A Design-Driven Guide for Entrepreneurs: Starting Up in a Multiverse,” is a seasoned entrepreneur and innovation strategist with over 10 years of experience. As Founder & CEO of Hodge, she leads a user-first waste company in NYC, focusing on transparent, sustainable waste management. At Cornell, she serves as a Workshops Lead and Facilitator, transforming entrepreneurship education into experiential learning through radical collaboration. Her expertise in strategic growth, marketing, and business development makes her a pivotal force in driving impactful change and innovation.
Dr. Joseph Press: Co-founder of MakeOurFuture and Futures Architect at the Institute For The Future, leverages 25+ years of global innovation and leadership experience. With a Ph.D. from MIT in Design Technology, Joseph’s journey spans Deloitte’s digital transformation and teaching at Politecnico di Milano. He co authored impactful books like “IDeaLs: Innovation and Design as Leadership ” and “A Design-Driven Guide for Entrepreneurs: Starting Up in a Multiverse,” showcasing his commitment to shaping sustainable futures.
Kiely Sweatt: Co-author of “A Design-Driven Guide for Entrepreneurs: Starting Up in a Multiverse,” brings over 20 years of experience in ed tech, entrepreneurship, and strategic design. As an innovation consultant, learning designer, and coach, Kiely excels in leading change initiatives and creating holistic experiences that engage global communities. Her expertise in strategy, technology, and design disciplines equips organizations to be creative, resilient, and collaborative in navigating change and disruption.
Key Features and Benefits:
- Innovative Business Models: Learn how to design sustainable and scalable business models.
- Effective Marketing Strategies: Discover marketing techniques that work in a digital world.
- Fundraising Techniques: Get insights into securing funding from investors and grants.
- Design Thinking: Understand how to apply design thinking to solve complex problems.
- Real-World Case Studies: Gain insights from detailed case studies of successful startups.
- Practical Guides: Access practical tools and templates to apply the concepts learned.
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