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    ELab’s Team

  • Elab’s core team is composed of faculty, student administrators, and researchers who work passionately and tirelessly with a shared vision along with its founder Rhea Alexander, an alumna as well, to build our community of support.

  • Rhea Alexander
    Founder of DIGS.com; Founder + Director of the Elab; Assist. Prof of Strategic Design and Management; Board NYC Innovation Collective
    alexanrc@newschool.edu

    Rhea is the founder and director of the Entrepreneurial Lab. Started in 2014 to prototype a distributed model of an academic incubator with design at its core. Rhea has been actively involved in the startup community, sits on the board of a startup, and works closely with founders, investors, and industry experts. As a board member of the NYC Innovation Collective, she is actively involved with over 220 incubators and accelerators across the NYC area. Alexander is an innovation strategist, educator, author, and entrepreneur with expertise in interdisciplinary design approaches to entrepreneurship and social impact. She is a professor at Parsons School of design and has served in leadership capacities for both the graduate (Ms) and undergraduate (B.B.A.) programs in Strategic Design and Management at Parsons School of Design. She has taught, developed curriculum and programs across undergraduate and undergraduate space for over ten years. An award-winning entrepreneur with over 21 years of experience, accompanied by her expertise in design, gives her unique advantages in the field and fuels her passion for sharing the positive impact design, innovation, and entrepreneurship can have on the ecosystem and on one’s self-actualization.

Elab Faculty Affiliates

  • Rose Pember

  • Dr. Joseph Press

  • Kiley Sweatt

Elab 2022-23 Student Administrators and Research Assistants

  • Natanael Garcia

Elab 2021-22 Student Administrators and Research Assistants

  • Natanael Garcia

  • TaeEun Choi

  • Rania Said

  • Pam Roque

  • Maria Alejandra Altet

  • Jason Chun

  • Danielle Lair Ferrari

  • Ashley Heo

  • Eshita Sharma

Elab 2020-21 Student Administrators and Research Assistants

  • Rashi Jadhav

  • Tony Dang

  • Darcy Keester

  • Jessica Franko

  • Bonnie Wu

  • Elijah Xia

  • Sydney Henry

Elab 2019-20 Student Administrators and Research Assistants

  • Tony Dang

  • Heta Shah

  • Rashi Jadhav

  • Darcy Keester

  • Jiamin (Bonnie) Wu

  • Mckenzie Sullivan

  • Krista Brown

  • Moja Robinson

  • Vasuta Kalra

Elab 2018-19 Student Administrators and Research Assistants

  • Ebba Mattsson

  • Sasha Charlemagne

  • Aditya Nair

  • Victor Michud

  • Cristina Iregui

  • Shishir Raut

  • Jeharra Pearl

  • Vinay Kumar Mysore

  • Holly Cargill

  • Nattakarn Tapasanan

  • Juan Herrera

Elab 2017-18 Student Administrators and Research Assistants

  • Rose Pember

  • Alexandra de Rienzo

  • Adrianna Kruyt

  • Victor Michud

  • Aryanna Martin

  • Vinay Kumar Mysore

  • Steven Hubbard, PhD

Elab 2016-17 Student Administrators and Research Assistants

  • Rose Pember

  • Lissa Fedrizzi

  • Vanya Mittal

  • Francisca Severino

  • Pauline Hadad

  • Amarie Baker

  • Harold Padilla

Elab 2015-16 Student Administrators and Research Assistants

  • Rose Pember

  • Samar Ladhib

  • Lissa Fedrizzi

  • Vanya Mittal

  • Francisca Severino

  • Limassol Zok

  • Pauline Hadad

  • Amarie Baker

  • Henryk Stawicki

Parsons ELAB Entrepreneurial Lab
elab@newschool.edu

All Rights Reserved © 2023. Parsons School of Design.

Rhea Alexander
Director and Founder of the Parsons ELab
alexanrc@newschool.edu

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