Beyond ABC

Zer (Beyond ABC) started out as an augmented reality publication that aims to engage Generation Z with substantial news. They are creating bite-sized experiences that allow users to get a deeper look at important topics such as gender issues, climate change, and global affairs. Their goal was to become the go-to destination for the younger generation to access news on augmented reality technology. They pivoted to test BeyondABC as a mobile game that teaches at-risk youth in rural India safety lessons, so they know their rights and can protect themselves from exploitative situations, such as human trafficking. This mobile app focuses on preventive measures by sharing resources dedicated to promoting the rights of children. While it is being used, the game collects data that can be used by anti-trafficking organizations to determine the information needs of children in different regions.