Current fellows had the fantastic opportunity to participate in the branding workshop led by Edward Cardimona, product and brand strategist, Parsons Professor, and ELAB mentor.
Besides learning about the magic behind successful brands, the fellows received guidance on how to apply marketing and storytelling tools to enhance their brand´s personality and better communicate their unique qualities.
About Edward Cardimona:
A global change agent and creative leader spearheading strategies with an innovative vision, and executed with a highly evolved design aesthetic, and interruptive marketing expertise. Re-inventing, re-energizing, and re-engaging brands has been at the forefront of these strategies in creating global brand positioning.
An effective problem solver and futurist with the keen ability to connect creative and business strategies through team development, creation and commercialization of product, and marketing strategies that connect in all channels of retail, and ultimately deliver a new experience to the consumer.
An experienced creative director executing and highlighting these skills across the home, apparel, accessories, jewelry, beauty, and sport industries, with such great global brands as: Nike, Diane Von Furstenberg, Tommy Hilfiger, Cole Haan, John Varvatos, Michael Kors, Guess, Juicy Couture, Jonathan Adler, Pantone, Water Works, Avon, and Calvin Klein.
In addition to working with these brands, partnerships and products have been developed with these celebrity brands: Serena Williams, Lebron James, Kobe Bryant, Cindy Crawford, Sammy Hayek, Nate Berkus, Sophia Vergara, Adam Levine, Julianne Moore, Sharon Stone, and Ellen DeGeneres.