AI-assisted analysis and communication training of nonverbal and verbal communication patterns to help women entrepreneurs improve pitch effectiveness, such as body language, tone, and language, to reframe narratives and reduce perception bias in early-stage funding contexts.
By Meha Jain, Rucha Patel and Shoro Roy, MS Strategic Design and Management, Class of 2026
What investors interpret as “confidence” is actually narrative control — many founders unintentionally slip into risk-defensive language (“we hope…”, “we’re still figuring out…”) when faced with tough questions, which shifts how their business is perceived
Women entrepreneurs navigating early funding stages who need tools to control how their story is received without judgment
The product acts as a Reflective Mirror. Founders upload short pitch videos and receive multimodal feedback across voice (pace, modulation, pauses), body language (posture, eye contact, gestures), and language (hedging vs. high-agency phrasing) and then access investor personalization through a growing library of investor-backed pitch videos and build mastery through skill-tracking dashboards, gamified practice, and guided retakes in a continuous feedback loop
Early stage prototype with three progressive phases: Contextual Awareness (multimodal analysis with confidence check-ins and persona-based feedback), Investor Personalization (insights to tailor energy, pacing, and narrative style to specific investor types), and Habit Building & Mastery (turning insight into measurable, repeatable improvement)
An experimental training platform for venture capitalists that reveals unconscious bias in how they evaluate and invest in early-stage startup pitches and coaches them toward more equitable investment practices.
A matchmaking tool that connects female founders and accelerators, improving access, changing perceptions and increasing inclusivity to enable female founder success.
A vetted community where female social entrepreneurs connect with investors who genuinely want to meet you.A vetted community where female social entrepreneurs connect with investors who genuinely want to meet you.
A systemic allyship model that operationalizes safe, accountable, and structured support from men for early-stage women founders.
Parsons ELAB Entrepreneurial Lab
elab@newschool.edu
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Rhea Alexander
Director and Founder of the Parsons ELab
alexanrc@newschool.edu
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