Inspired by “warung,” the Malay word for a small family-owned store, Waroong rejects the global trend that says the success of e-commerce must lead to a decline of in-store activity. Instead, their mission is to blur the line between online and offline shopping using a little bit of technology and a lot of education. In doing so, Waroong will foster an advanced commerce environment, one where efficient online transactions increase meaningful in-store interactions. So whether it’s the bodega around the corner or a mudi dokan in the bazaar, Waroong will give every business the same chance to be discovered by new customers in the expanding digital economy.