DEFINING A COLLABORATIVE EXPERIENCE, an interactive symposium hosted by Yu Nong Khew, Parsons School of Constructed Environments, and Emily Huggard, Parsons School of Fashion explored experience in the epoch of The Third Industrial Revolution, post-consumerism and post-digital, addressing how to identify key drivers of an experience that is derived from co-creation and collaboration.

Industry experts from across disciplines defined the concept of collaborative experiential design in their practice, exploring what co-creation means in the context of branded communication and interaction; virtual and physical spaces; how to use experience to enhance business performance; and how to design for a participatory experience.

Speakers covered how to create meaningful, shared experiences across the realms of architecture, art, marketing, media, retail, culinary and curation focusing on how to respond to the user’s intention, expectations and interactions, as well as stimulating user participation and co-creation.

 

SPEAKERS

Damien Cortese, Director of Account Strategy, T Brand Studio, New York Times

Frederique Thiollet, Founder and Curatorial Director at Hotel Particulier

Dr. Anja Overdiek, director “Retail Innovation Lab”, senior researcher, Innovation Networks, The Hague University of Applied Sciences

Lauren Austin, Executive Creative Director, MKG – Experiential Marketing

Anne-Rachel Schiffmann, Director of Interiors, Snøhetta, Transdisciplinary Design Practice

Grace Palmer and Henri Scars Struck, The Other Side of the Brain, a consultancy focused on emotional branding and memory using music, sounds and scent.

Charlie Flexon and Lauren Adams, Gensler, Branding and Interiors

•