Julia Du

TSUI - Final Project of Pop-up Shop

Class of: 2023

Major: Architectural Design BFA

Medium: Jewelry design, Paper, Multi-media

Faculty: Dimitri Koumbis

Prompt: To design a pop-up shop based on the student's product. The final presentation of this course shall include both brand identity and final shop design based on statistic analysis and knowledge of the potential market.

The goal of this course is to design a pop-up shop for my product. I created a fashion apparel brand named TSUI. I then established my own brand identity and analysis potential customers and competitors through big data and statistics. I produced the product through laser cut and took pictures on models. Then I designed the final pop-up shop with Shapr3D after finalizing its cost and materials.

Parsons School of Design has offered students innovative approaches to education since its founding in 1896. Today we’re the only American art and design school within a comprehensive university, The New School, which also houses a rigorous liberal arts college and a progressive performing arts school. Our undergraduate and graduate programs, offered through Parsons’ five schools, immerse students in focused training, interdisciplinary inquiry, and practice-based collaborative learning. Here creators and scholars master established art and design fields and advance emerging ones while studying a range of university disciplines.

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