Pedro Bernstein
Magician archetype merged self-portrait
Class of: 2023
Major: Strategic Design and Management BBA
Medium: Photography
Faculty: Charlotte Schulz
Prompt: Merge and transform your self-image with that of an archetypal or shamanic figure. This shifting portrait will convey qualities you wish to amplify in the present and communicate a new vision of yourself in the world. The project is photo-based or video/performance-based using digital and analogue techniques.
In this project, I merged myself with the magician archetype proposed by Carl Jung. I mainly took inspiration from the vernacular of magic and Houdini. I rented the black background and looked for a place where the atmosphere suited the photo. The rag and the circular table were two crucial elements in the photo. The costume was so too and was influenced by gothic ideas and by Harry Houdini’s shirts. The smoke added to the mystery of the photo and was done manually in Photoshop.
