Yichen Wang

What's in the Box: A Fastener?

Class of: 2024

Major: Communication Design BFA

Medium: Digital printing, illustrator, photoshop

Faculty: Aaron Brashear

Prompt: Packaging design for Zippers

The goal of creating packaging for zippers is to effectively demonstrate the product contained inside the packaging through the use of typography, color and imagery without seeing the product.

I named the packaging as Fastener to refer to what is inside the packaging. Orange and dark blue are the main colors for this packaging, in which can effectively provide senses of softness and rigidity simultaneously.

The letter A represents the imagery of a zipper, and its topography slants clockwise in 15 degrees in order to divide out two portions. Each portion represents a piece of fabric, they are extended and wrapped around the packaging box.