Yuecen Cai


Class of: 2021

Major: Fashion Design BFA

Medium: Wood working, scent making, bag making, video, website design, graphic design

Faculty: Beau Bree and Elisha Wagman

Prompt: Create a dream fragrance/potion product. My deliverables are the actual scent, perfume bottle, perfume packaging (box and bag), perfume inserts, perfume display, a company logo, scent testing cards/business cards, a commercial, a magazine ad, and a website.

The Journey.

“We need the tonic of wildness…” to quote from Henry David Thoreau, we as people, have had this awareness for centuries, and especially in this age when we tilt our heads to what above us, we see and only witness, the magnificent, the sky-scraping concretes. New York City.

“We need the tonic of wildness…” When our eyes can observe the wild land covered with meadow, the clouds wash across the hills of greens and leave behind its silk-like mists. In the sudden, we see the mist is stepping closer to us, and without a second thought, the drizzle is all around us. This cloud, a mixture
of our nature, with the bitter of leaves, the sweetness of those yellow flowers blooming on top of the far hills. It softens us; it sends us on the journey.

And we are our journey.