MEE Wellness Center
Class of: 2024
Major: Strategic Design and Management BBA
Faculty: Emily Barnett
Prompt: Create a final project with color usage highlighting the knowledge of color and color concepts we have explored in the course.
The interest to be outside and in nature had never been appealing to me. However, when COVID-19 forced us to be outdoors all summer of 2020, I had no choice but to explore this sweltering heat, bugs, and plants, in which the outside contained. To my surprise, I became connected with nature; my camera roll quickly filled with various photographs of trees, moths, and most frequently, the sky. The effortlessly gradient skies captivated me, and ultimately led to the inspiration for this project.
I created three posters that describe the wellness center’s goals and services. The wellness center is an outlet and relaxed space for communities where mental health resources aren’t available. I wanted the poster to emulate a sense of stability and tranquility, hence my reasons for using gradients. The three primary hues I used in the piece were yellow, blue, and cream. I was interested in the meaning behind the colors and how they relate to the way the poster would be perceived. Blue represents stability and tranquility, yellow represents joy and hope, and cream also represents calmness and neutrality. The use of blue and yellow gradients creates a sense of stability and joy that the wellness center would aspire to bring to the community. I also used different values in transparencies behind specific text to command attention to essential titles in the posters. My color choices in the text often contrast with the background behind them, making the text stand out in the viewer’s eye. Overall, the use of color in the posters produces balance for the viewer’s eye and a balance within themselves.