Christine Joo


Class of: 2023

Major: Communication Design BFA

Medium: Digital Publication

Faculty: Audra Wolowiec

Prompt: Create a chapter for a class publication on the theme of "distance" and how our new circumstances reflect distance.

For my take on distance, I wanted to focus on the intangible distance between different social groups during this pandemic that is a shared experience with different realities. I looked into different campaigns with hashtags that luxury brands have used during the pandemic and articles from the New York Times. I used similar forms, colors, and word searches composed of hashtags to highlight the contrasting ideas of the different social groups.