Riya Bafna

Fashion In Bombay

Class of: 2023

Major: Fashion Design BFA

Medium: Film

Faculty: Beth Dincuff Charleston

Prompt: Bombay’s cultural richness moulds its fashion industry and creates an identity for it. My film focuses on Bombay as a growing center for culturally rich fashion, impacted by tradition, heritage, current influences and social norms.

For my film, I interviewed a couple of fashion designers who run their own label, as well as the Brand Strategy head of Verve Magazine in Bombay to get a well-rounded sense of how the past impacted fashion, current influences, and how it will manifest itself in the future. They talk about the existing market, demand, tradition, and cultural relevance of design in a city like Bombay.