Katie Lam

I decided to makeover Eager’s juice packaging as they had an outdated look, messy design, and clashing colours that make words hard to read. My aim was to clean up and modernize the design while maintaining important elements to the brand’s identification. This includes the bright complementary colours they use, and the iconic ‘e’ fruit. After establishing the four sides of the carton design for the apple juice flavour, I proceeded to create more packaging for different flavours whilst maintaining the same design layout.

It was a challenge to keep the essence of iconic elements from Eager’s original packaging while revamping the design to be presented in a more modern and simple way. However, I overcame this by listing elements I wanted to keep and making small adjustments through a modern lens.