Sari Cattan

A Prada of Joy

Class of: 2021

Major: Strategic Design and Management BBA

Medium: Combination of a series of photographs taken by me

Faculty: Miguel Villalobos

Prompt: Our final assignment was to choose a brand that we see often in our daily lives and recreate it. I chose Prada and worked with prints, lighting, monotone colors to create the vision I had for the rebranding of the company.

My project was a two-page magazine spread as an editorial for the recreation of the brand Prada. I worked with my sister(s) at home during quarantine and used the few resources we had between clothing, makeup, and even extra lighting to compile a series of photographs that would rebrand the company. To bring it all together as a communications design piece, I compiled the photographs as an editorial in a magazine.